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Kroger offering new annual membership with benefits including free grocery delivery and double fuel points

For $59 or $99 per year, Boost customers have access to free grocery delivery, 2X fuel points on every purchase, and additional savings for favorite brands, including Murray’s Cheese and Simple Truth.

Trevor Dickerson

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Kroger Mid-Atlantic this week announced Boost by Kroger, an annual membership that helps customers save time and money on their trips to the grocery store. For $59 or $99 per year, Boost customers have access to free grocery delivery, 2X fuel points on every purchase, and additional savings for favorite brands, including Murray’s Cheese and Simple Truth.

“We know our customers are looking to stretch their budgets – and we think this is a great way to help them save money while making grocery shopping more convenient,” said Lori Raya, president of Kroger Mid-Atlantic. “With the rising prices of fuel, relief at the pump is more important than ever. The opportunity for Boost members to earn 2X fuel points on every purchase is a great way to make their commutes and summer vacations a little less expensive.”

Boost expands on savings already available to customers through Kroger’s longtime free loyalty membership program with the following member benefits:

  • 2X fuel points for every dollar spent on groceries and general merchandise
  • Free delivery – next day or less than two hours depending on membership plan – for grocery orders $35 or more
  • Additional exclusive savings for Kroger product lines, including Murray’s Cheese, Vitacost, Home Chef, Simple Truth, and Private Selection

“Boost accelerates our rapidly expanding seamless ecosystem, which includes our new Delivery fulfillment centers,” said Bill Bennet, Kroger vice president and head of e-commerce. “Through Boost, Kroger is uniquely positioned to be Fresh for Everyone, making grocery delivery accessible to more customers through the industry’s most affordable free membership delivery. Combine this with our industry-leading fuel points program, and we’re confident we’ve built a truly differentiated membership program that our customers will love.”

Boost is available to customers across The Kroger Family of Companies. Eligible customers can enroll in the program at https://www.kroger.com/pr/boost.

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Trevor Dickerson is the Editor and Co-Founder of RVAHub.