Last summer, as Covid-19 quarantined the country and social gatherings were brought to an abrupt halt, healthcare workers carried on through unprecedented challenges, battling a global pandemic and putting their lives on the line daily.
As a small gesture of thanks for the incredible service of our Virginia healthcare heroes, the James River Association (JRA) launched James River Relief in June 2020, a program providing free paddle trips to hospital workers in the James River watershed. Within 24 hours of the program launch, the first round of 100 paddle trips had been given away, signaling a great demand for healthcare staff to find much-needed respite by connecting with the river.
James River Relief is back for the 2021 river season, thanks to the generosity of donors who gave funds to support the program. The program will again provide more than 100 paddle trips & rental options to doctors, nurses, and other hospital staff through partnering with several regional outfitters.
“We were thrilled to give away more than 100 trips last summer to hospital workers in the James River watershed” said Bill Street, CEO for the James River Association. “We are excited to bring this program back, and grateful to partner with several outfitters in various locations on the James, to provide a break on the water offering solace, relaxation, and enjoyment on our beautiful river.”
Outfitter partners include RVA Paddlesports and Crosswind Paddle Company in Richmond, James River Reeling & Rafting in Scottsville, and Rivanna River Company in Charlottesville. The program will also provide trips through JRA’s outfitter, James River Adventures in Lynchburg, and through JRA’s Connect with the James programs in Greater Richmond and James City County.
“We had a wonderful time floating”, said Leora Brown, a healthcare worker at Sentara Careplex Hospital who took a trip through the program at James River Reeling & Rafting last summer. “It was a much-needed break from work and the quarantine life for my family! We look forward to doing this again!”
Hospital workers can sign up for a free paddle by filling out a form on JRA’s website. They are asked to provide their name, address, and the hospital where they work. After they sign up, they are emailed with further details, plus a code to book their trip or rental for free.
To learn more about James River Relief and to share this opportunity with hospital workers in the James River watershed, visit thejamesriver.org/james-river-relief.
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Sea Suite Cruises RVA is thrilled to announce the launch of its latest cruise experience, Tiki Club RVA (seasuitecruises.com/tiki-club/richmond-va), officially debuting on the James River at Rocketts Landing for the summer and fall season on Saturday, June 3, 2023 — which also happens to be the start of National Fishing and Boating Week across the country. Following the success of the first season of Paddle Club RVA (seasuitecruises.com/paddle-club/richmond-va) in 2022, the team behind Sea Suite Cruises RVA is excited to bring this fun and unique recreational boating experience to residents and visitors of Richmond.
Tiki Club RVA offers a one-of-a-kind “tropical vibes” excursion on the scenic and historic James River. Step aboard the custom-built, 40-foot tiki boat, complete with bamboo trimmings, a thatched roof, and a tiki bar that you can stock with your favorite BYOB drinks and snacks. Available for private charters and public tours, Tiki Club RVA is built for 30 passengers, and accommodates both single-passenger or small group tickets as well as private parties. Similar to Paddle Club RVA, Tiki Club RVA cruises are an hour and 45 minutes in duration.
With music, drinks, and water views of nature and the city skyline, Tiki Club RVA is a memorable way to sight-see along one of Richmond’s biggest attractions – the James River – with friends or family. “With the addition of Tiki Club RVA, along with Paddle Club RVA, we can’t wait to give Richmonders even more fun and relaxing ways to soak up the sun and experience the water,” said Mike Scearce, General Manager of Sea Suite Cruises RVA.
Whether you’re looking for a day out with friends, a unique date idea, a festive way to celebrate a birthday party, an outing idea for a bachelor or bachelorette party or corporate gathering, or just want to get out on the James River, Tiki Club RVA and Paddle Club RVA are where it’s going to be in 2023.
ABOUT SEA SUITE CRUISES: Sea Suite Cruises co-founders Jack Maher and Jack Walten (“The Jacks,” as they are known) were born and raised in Arlington, Va. and have been best friends since they were two years old. The business-side of their journey began in 2018 when the then 24-year-old Jack and Jack launched Potomac Paddle Club, the first pontoon “cycleboat” in Washington, D.C. After adding more boats in Washington, D.C., they built on their success further in 2022 by partnering with local Richmond-based investors to launch Paddle Club RVA and form the parent company, Sea Suite Cruises. Sea Suite Cruises’ mission is to connect exciting people in exciting places around a suite of water-based offerings. After a successful first year in Richmond, the company has now expanded to further locations in the Mid-Atlantic such as The Wharf, Navy Yard, and Alexandria, Va. in the D.C. area, Baltimore’s Inner Harbor, and Annapolis.
CRUISE DETAILS: Group Size: Up to 30 people (available for both single ticket purchases or to rent the entire boat for a private party) Duration: 1 hour and 45 minutes
PRICING*: Monday-Wednesday: $40/Person Thursday: $45/Person Friday-Saturday: $55/Person Sunday: $50/person *Pricing may change for holiday weekends and special events
PICKUP + DROPOFF LOCATION: 4708 Old Main St, Richmond, VA. 23231 | On the dock at Rocketts Landing beneath The Boathouse restaurant and Island Shrimp Co.
MISC: — Bathroom: The vessel comes equipped with a private bathroom on board — Boat is equipped with Bluetooth-speakers, party lighting for night cruises, and built-in coolers + ice — Tiki Boat RVA tours are BYOB (hard liquor not allowed, only beer, wine, seltzer, or canned cocktails) — All cruises are staffed by a licensed master captain and deckhand
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WATCH: Richmond Region Tourism’s new marketing campaign proves Richmond “speaks for itself”
The campaign will run June 1, 2023, through June 2024, and is expected to reach more than 80 million potential travelers through connected TV in selected markets in the East Coast and southern United States, as well as on social media, digital display ads and out-of-home digital billboards in select markets.
Richmond Region Tourism has launched a new, multi-channel $2 million marketing campaign to inspire travel to the destination. “Speaks for Itself” is a first-of-its-kind campaign for the Richmond Region, targeting potential travelers in East Coast and southern U.S. markets through an unconventional, sound-focused video approach centered around the genuine and authentic character of the region. It also marks a historic opportunity for Richmond Region Tourism to invest more than double its normal budget for tourism marketing.
A 60-second video preview was unveiled to the local hospitality community at Richmond Region Tourism’s 2023 Tourism Awards and Annual Meeting on May 11. The campaign video takes inspiration from popular ASMR content on social media to communicate what it’s like for visitors to experience the Richmond Region – a destination marked by an understated authenticity that even locals find hard to define.
“The Richmond Region speaks to every visitor in different ways,” said Jack Berry, President & CEO of Richmond Region Tourism. “Trying to find a pithy slogan to sum up the region simply wouldn’t do it justice, which is why we’re so excited by this campaign—it provides a platform for local voices and experiences to shine and encourages visitors to take in the many diverse sides of the region.”
The campaign also reflects an effort of community collaboration across the Richmond region. Six jurisdictions including the City of Richmond, Chesterfield County, Hanover County, Henrico County, Colonial Heights and the Town of Ashland contributed funds received from the American Rescue Plan Act (ARPA) via Virginia Tourism Corporation, which must be used specifically for tourism recovery efforts.
“It’s the little moments that make a visit to a destination special, and this campaign embraces and celebrates those experiences in a uniquely Richmond way,” said Richmond Region Tourism Board Chair Dan Schmitt. “They could happen at a buzzy restaurant downtown or in a peaceful park in Henrico. This campaign is remarkable in how it can be embraced and adapted across the region’s many jurisdictions.”
Richmond Region Tourism partnered with ChamberRVA and the Greater Richmond Partnership to review a competitive set of proposals from more than a dozen marketing agencies and selected Richmond-based agency Padilla to create and deliver the campaign.
To ensure that the campaign authentically reflected the Richmond Region, Padilla interviewed more than 60 local leaders and community members during campaign concepting including the BLKRVA and OutRVA committees, business owners, government officials, museum staff, college administrators and more. Keeping with the “Speaks for Itself” theme, local influencers also are being tapped to create unique ASMR-style videos that will be promoted in the campaign’s target markets.
The campaign will run June 1, 2023, through June 2024, and is expected to reach more than 80 million potential travelers through connected TV in selected markets in the East Coast and southern United States, as well as on social media, digital display ads and out-of-home digital billboards in select markets.
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New federal tailpipe rules would put stricter limits on Virginia’s heavy truck emissions
As Virginia continues down the road of speeding up the transition from gas-powered passenger vehicles to electric ones, new rules proposed by the federal government could also accelerate electrification of the state’s heavy trucks.
As Virginia continues down the road of speeding up the transition from gas-powered passenger vehicles to electric ones, new rules proposed by the federal government could also accelerate electrification of the state’s heavy trucks.
This April, the Environmental Protection Agency proposed stricter tailpipe emissions limits for passenger vehicles as well as for heavy trucks. The new limits for passenger vehicles will have little impact in Virginia: As a result of 2021 legislation, the state follows stricter standards for light vehicles set by California, which will mandate that 100% of sales of new passenger cars be electric beginning in 2035.
But because the 2021 legislation only applies to vehicles weighing 14,000 pounds or less, Virginia must follow the federal emissions standards for heavy trucks, which if finalized will apply to trucks beginning with model year 2027.
While the EPA would allow manufacturers to choose their own method of meeting the stricter emissions standards, the agency projects up to 50% of vocational vehicles — heavy trucks used for particular industries or occupations — in model year 2032 could use electric batteries and fuel cell technologies.
“By proposing the most ambitious pollution standards ever for cars and trucks, we are delivering on the Biden-Harris Administration’s promise to protect people and the planet, securing critical reductions in dangerous air and climate pollution and ensuring significant economic benefits like lower fuel and maintenance costs for families,” said EPA Administrator Michael S. Regan in a statement.
But Virginia Trucking Association President and CEO Dale Bennett said his group has some concerns about the faster pace the new rules would set for the transition to electric vehicles.
The trucking association expects that under the new rules, fleets will become 100% electric by 2055, given the roughly 30-year lifespan of a heavy truck.
With the trucking association counting about 45,870 heavy truck and tractor-trailer drivers in Virginia in 2021, Bennett said more rapid electrification of the fleet will require significant buildout of the electric grid.
He also voiced concerns about charge times, which can take about two hours to power a truck to travel about 200 miles, compared to about 15 minutes to fill up a truck with diesel to cover 1,200 miles; battery weight; and cost. While a new diesel truck can cost about $180,000, typical electric trucks go for $400,000, he said.
“We need to go at the speed of right, not at the speed of light,” said Bennett.
“EPA’s proposed federal heavy duty vehicle emissions standard will help to clean Virginia’s air — improving our health and our environment,” Pollard said by email.
California has more stringent regulations for heavy trucks, but Virginia hasn’t adopted those, Pollard noted. And while he acknowledged truckers will see an increase in upfront costs for vehicles, he said they can be recouped in three to seven years through savings on gas and maintenance.
If finalized, the rules will be implemented by heavy-truck manufacturers, including Volvo’s New River Valley plant in Dublin, Virginia, and its Mack Trucks facility just outside Roanoke.
Dawn Fenton, vice president of government relations and public affairs at Volvo Group North America, said the company supports the transition to zero-emission vehicles and has committed to 100% of its products being fossil free by 2040. Because the Dublin plant makes both electric and diesel heavy truck engines, the facility will be able to continue producing vehicles while adjusting to a faster transition, Fenton said.
“We see that we’re moving toward a zero-emission vehicle future,” Fenton said. “Our biggest concern is by far the question about the availability of charging infrastructure to be able to enable fleets to be able to adopt them.”
Fenton said “a lot” of Volvo’s current electric truck sales are happening in California, which has stricter heavy-truck emissions regulations and has also created incentives for charging infrastructure buildout and electric vehicle purchases.
In Virginia, House Republicans this past session for the second time killed legislation from Del. Rip Sullivan, D-Arlington, to create a fund that would provide money for rural infrastructure development. The General Assembly has also repeatedly blocked proposals for state rebates for electric vehicle purchases in Virginia, although incentives are available from the federal level through the Inflation Reduction Act.
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