Miracle, a beloved Christmas-themed pop-up that began five years ago in New York City, is making its way to Richmond this year. Beginning November 23rd, The Jasper will host Miracle on Cary Street, a pop-up featuring nostalgic holiday décor and a signature cocktail menu featuring items like the “Snowball Old Fashioned” (Butterscotch Rye, Spiced Demerara, Wormwood Bitters, Orange Zest) and “Christmas Carol Barrel” (Aged Rum, Aquavit, Amaro, Pumpkin Pie, Demerara Syrup, Lime, Vanilla, Angostura Bitters).
Miracle on Cary St. will also join all of the other locations around the country in selling holiday mugs featured on the signature cocktail menu with 10% of all sales donated to Action Against Hunger.
“We’re thrilled to be launching in the very center of Richmond’s most popular independent retail and dining destination,” said owner Mattias Hagglund. “There’s no better place to celebrate the holiday season”.
This year, Miracle will launch in over 80 locations around the world with Sippin’ Santa expanding to multiple locations in partnership with notable tiki-connoisseur Jeff “Beachbum” Berry.
Launching the day after Thanksgiving, Friday, November 23rd, Miracle locations throughout the U.S. and beyond will offer seasonally-themed cocktails in a festive setting through New Year’s Eve, Monday, December 31st.
“The growth of Miracle and the love that guests have for this concept has been completely amazing,” said manager Joann Spiegel in a release. “Our partnership with Jeff ‘Beachbum Berry’ will be a fun and new way to elevate our Sippin’ Santa locations this year as the love of tiki continues to grow in the U.S. Our partners across the world continually overwhelm us with their creativity and festive good spirits, and we can’t wait to see what’s in store for all of our locations in 2018.”
The concept for Miracle was born five years ago, when upon the advice of his mother, Greg Boehm decided to halt construction of what was to be his new East Village cocktail bar Mace to transform the unfinished space into a pop-up bar serving holiday-themed drinks among festive décor. As crowds swarmed the NYC location, Boehm’s friends throughout the bar industry asked how they could recreate the holiday magic in their own bars and expansion became inevitable.
Over the past few years, Miracle has expanded from 4 locations to over 50 in 2017. In 2018, Miracle in conjunction with Sippin’ Santa will reach a total of over 90 locations internationally at some of the most highly revered cocktail establishments around the world.