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Kroger to take place of Martin’s as presenting sponsor of 2017 Monument Avenue 10K

You can also take advantage of a special Cyber Monday deal and register for $25 today only.

Trevor Dickerson



Kroger is stepping in as the presenting sponsor of the Ukrop’s Monument Avenue 10K in 2017, following the departure of Martin’s from the Richmond grocery market, it was announced Monday morning. A press event to announce the change was held at Ukrop’s Homestyle Foods.

Registration for the April 1st, 2017 10k is currently open with a special Cyber Monday offer. Using the code “ITSHERE” when registering, participants can take advantage of a rate of $25 for adults and $15 for youth age 14 and under. This limited-time registration offer expires at midnight.

2017 marks the 18th running of the Ukrop’s Monument Avenue 10k, and the event has become one of the largest road races in the United States. The celebration of an active community brings residents and visitors alike together for what’s described as a “6.2-mile block party” on Richmond’s picturesque Monument Avenue.

“Kroger is very excited for this partnership and to be aligned with the Ukrop’s Monument Avenue 10k,” said Anne Jenkins, Customer Communications Manager with Kroger Mid-Atlantic. “We have always admired the event and look forward to working with Ukrop’s on the Monument Avenue 10k and building this partnership in the future.”

“The Ukrop’s Monument Avenue 10k is a celebration of active living in the Richmond region, and encouraging healthy lifestyles is a value that Ukrop’s and Kroger share,” added Bobby Ukrop, President and Chief Executive Officer of Ukrop’s Homestyle Foods. “We are thrilled to partner with Kroger for this event and to continue to serve the Richmond community moving forward.”

“The Ukrop’s Monument Avenue 10k Presented by Kroger is one of our signature events and a great way to further Sports Backers’ mission of encouraging active lifestyles and creating fitness opportunities for people in all corners of the Richmond region,” said Sports Backers’ Meghan Keogh, Event Director for the Monument Avenue 10k. “Working with partners like Ukrop’s and Kroger that share these goals will ensure another great event in 2017.”

Registration for the Ukrop’s Monument Avenue 10k Presented by Kroger and the Virginia529 Kids Run is now open at Both events are set for Saturday, April 1st, 2017. Following the special Cyber Monday rate will be a Giving Tuesday registration offer on November 29th.

Participants who donate $20 to official race charity partners Kids Run RVA or the VCU Massey Cancer Center will receive $5 off their registration fee. The offer is available until 11:59p.m. on November 29, at which point registration will close and reopen on Thursday, December 1st.

RELATED: Check out photos from last year’s race.

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Trevor Dickerson is the Editor and Co-Founder of RVAHub.