Kroger is stepping in as the presenting sponsor of the Ukrop’s Monument Avenue 10K in 2017, following the departure of Martin’s from the Richmond grocery market, it was announced Monday morning. A press event to announce the change was held at Ukrop’s Homestyle Foods.
Registration for the April 1st, 2017 10k is currently open with a special Cyber Monday offer. Using the code “ITSHERE” when registering, participants can take advantage of a rate of $25 for adults and $15 for youth age 14 and under. This limited-time registration offer expires at midnight.
2017 marks the 18th running of the Ukrop’s Monument Avenue 10k, and the event has become one of the largest road races in the United States. The celebration of an active community brings residents and visitors alike together for what’s described as a “6.2-mile block party” on Richmond’s picturesque Monument Avenue.
“Kroger is very excited for this partnership and to be aligned with the Ukrop’s Monument Avenue 10k,” said Anne Jenkins, Customer Communications Manager with Kroger Mid-Atlantic. “We have always admired the event and look forward to working with Ukrop’s on the Monument Avenue 10k and building this partnership in the future.”
“The Ukrop’s Monument Avenue 10k is a celebration of active living in the Richmond region, and encouraging healthy lifestyles is a value that Ukrop’s and Kroger share,” added Bobby Ukrop, President and Chief Executive Officer of Ukrop’s Homestyle Foods. “We are thrilled to partner with Kroger for this event and to continue to serve the Richmond community moving forward.”
“The Ukrop’s Monument Avenue 10k Presented by Kroger is one of our signature events and a great way to further Sports Backers’ mission of encouraging active lifestyles and creating fitness opportunities for people in all corners of the Richmond region,” said Sports Backers’ Meghan Keogh, Event Director for the Monument Avenue 10k. “Working with partners like Ukrop’s and Kroger that share these goals will ensure another great event in 2017.”
Registration for the Ukrop’s Monument Avenue 10k Presented by Kroger and the Virginia529 Kids Run is now open at www.sportsbackers.org. Both events are set for Saturday, April 1st, 2017. Following the special Cyber Monday rate will be a Giving Tuesday registration offer on November 29th.
Participants who donate $20 to official race charity partners Kids Run RVA or the VCU Massey Cancer Center will receive $5 off their registration fee. The offer is available until 11:59p.m. on November 29, at which point registration will close and reopen on Thursday, December 1st.
RELATED: Check out photos from last year’s race.
Photos: Surfing Z Dam
Floodwaters bring out the skilled river riders to take to the waves at Z Dam. These photos were shot Saturday afternoon.
Photos: An Angry James
The James was running at about 19 feet above flood stage on Friday. Here are a few snapshots.
James River Predicted to Reach Record Level High on Friday
On Friday the river is expected to hit 19.1 feet the highest level in 24 years.
The photo above is from last summer but you get the idea. This graph from the Westham Gauge tells the more accurate story but in a less visually dramatic way.
As you can see on Friday the river is expected to hit 19.1 feet the highest level in 24 years. Minor Flood stage is the orange band above and starts at 12 feet above 15 feet and you’re into Moderate range. It shouldn’t have to be said but if you go down to the river to check it out stay safe and observe from a good distance.
Update from James River Parks:
Due to projected river levels, JRPS will be closing the following areas:
Pony Pasture Parking LotHuguenot Flatwater Parking LotPortions of Belle IslePipeline Trail
Please note that access to the river from Texas Beach Tower and 42nd Tower will be flooded.
The City of Richmond Department of Public Utilities (DPU) will activate the Dock Street and Brander Street flood walls as a cautionary measure in response to the heavy rainfall in the western parts of the James River Basin area.
The closure of the Dock Street gate will occur at noon today and will close Dock Street from 17th to 21st. Traffic will be detoured up 21st Street to Cary Street or Main Street. The floodwall will re-open when water levels recede to a level safe to reopen Dock Street to traffic.
The closure of the Brander Street gate will occur by close of business today and will impact the entrance to the City’s Waste Water Treatment Plant and Ancarrow’s Landing.