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Shockoe’s Farm Fresh is staying rooted in Richmond

Charlottesville-based Neighborhood Grocery Holdings LLC are buying the Farm Fresh and it will continue to live on as Farm Fresh.

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Not having a grocery store nearby is more than a hassle for many folks in Richmond. It often means less healthy and more expensive options. I haven’t run across anyone that thought Farm Fresh was a great grocery store but the possibility of losing it would have left a giant gap in grocery shopping options for residents.

Good news came out this morning that the grocery store has been purchased.

Details from CBS6:

Charlottesville-based Neighborhood Grocery Holdings LLC (NGH) announced plans to buy the Richmond Farm Fresh supermarket on East Main Street in Shockoe Bottom. The grocery store, which is the only supermarket in that area, will remain open during the transaction. The deal is expected to close in June.

“We’re looking forward to getting to know the community and tailoring the store’s product selection to its customers’ preferences with enhanced offerings and competitive pricing,” NGH Managing Director Raphael Strumlauf said. “We firmly believe the customers know best, and we’re looking forward to expanding our selection, adding more local products, and catering to their suggestions.”

The article also mentions that the Farm Fresh name will remain.

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Richard Hayes is the co-founder of RVAHub. When he isn't rounding up neighborhood news, he's likely watching soccer or chasing down the latest and greatest board game.