City launches “Change For RVA Schools” campaign encouraging residents to eat out

City launches “Change For RVA Schools” campaign encouraging residents to eat out

The city has launched a campaign encouraging residents and visitors alike to dine out at their favorite city establishments, an effort centered around the city’s Meals Tax, which aims to raise revenues for RPS.

On Wednesday, the City of Richmond launched a new campaign, “Change for RVA Schools”, to promote and encourage dining in Richmond restaurants as a means to support funding for new school facilities in the city.

The campaign, of course, is centered around the city’s Meals Tax, as 7.5% of the sales of prepared foods goes toward school facilities, their maintenance, and construction.

The city plans to post ads on GRTC buses and social media encouraging residents to visit restaurants throughout the city.

The Meals Tax, raised by 1.5% by a City Council vote in February, was an effort spearheaded by Mayor Levar Stoney to raise more funding for schools. Many restaurant owners and citizens protested the tax hike. That percentage of the overall 7.5% tax rate is specifically earmarked for new school construction and is the focus of this campaign.

At the time, the city estimated the increase would raise approximately $9.1 million annually overall for Richmond Public Schools.

See the campaign website here.

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