Transportation
GRTC partners with local businesses to launch new rider rewards program
The new program will allow bus riders to receive discounts and specials from local shops, restaurants, and service providers simply by flashing their bus pass around town.
Local public transit service GRTC is introducing a new rider rewards program intended to help boost ridership and connect customers to local businesses. The program, entitled RideGRTC Rewards, allows riders to get discounts at participating shops, restaurants, and service providers.
It’s all fairly simple. Riders can purchase fare cards online at GRTC’s “Online Transit Store.” All that’s needed to take advantage of discounts and specials at participating businesses is an unlimited ride bus pass.
A few partners signing onto the program at launch include Capital Ale House, the Richmond Flying Squirrels, the Science Museum of Virginia, Segway of Richmond, and Burger Bach. Riders can also plan a bus trip to each business right from the website and GRTC’s mobile app.
“This program was created in response to our riders requesting to be rewarded for frequently riding GRTC,” said GRTC CEO David Green. “We are thrilled to thank our riders for their loyalty.”
Online purchases are automatically entered for a chance to win a monthly prize. The drawings begin in June.
There is no fee for businesses to participate and merchants have full control over the rewards they want to offer riders. Those who want to participate can call 804.474.9912 for more information on the program.
Check out the running list of participating businesses here.
