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Richmond Folk Festival unveils Champion Brewing-produced “Folk FestivALE”

The one-of-a-kind craft beer will be available for purchase at locations around Richmond and at the festival October 7th through the 9th.

Published

7 years ago

on

Photos: Venture Richmond

There are few experiences in this world more authentic than sharing a culture’s folk traditions—but one of those experiences might be sitting down for a beer with a new friend, an old friend, or even a complete stranger.

Richmond Folk Festival fans know that the past two years’ addition of Wild Wolf’s Folktoberfest ale to the festival lineup transformed an already exciting weekend into a one-of-a-kind experience. This year, organizers decided to take things to the next level.

Partnering with Charlottesville-based Champion Brewing Company, which plans to open a brewpub in Downtown Richmond, was a natural fit, organizers say. The canned beer is a “highly accessible Oktoberfest–style Märzen ale” that will be every bit as tasty as its predecessors, the festival promises. For the first time this year, the Folk Fest brew will be the first to be available for purchase at select retailers before the festival begins.

“We’ve loved partnering with Wild Wolf the last few years to produce Folktoberfest beer for sale at the Richmond Folk Festival, but we’ve always thought it would be cool to get the name of the festival out there on store shelves and to extend the festival brand,” Lisa Sims, Interim Executive Director of Venture Richmond–the festival’s organizing entity–said in a release.

“This year when Champion offered to not only brew Folk FestivALE, but to can it as well, we jumped at the opportunity. And the fact that they’ll be opening a brewpub in the heart of downtown, just a few blocks from the festival, makes this partnership all the sweeter.”

Folk FestivALE, with a can designed by local designer Page Hayes, will be on shelves starting today at the following participating establishments:

Restaurants:

  • Saison
  • Acacia
  • Pasture
  • Comfort

Retail outlets:

Check out Folk FestivALE being canned:

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Trevor Dickerson is the Editor and Co-Founder of RVAHub.

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