Charm School Moving From Broad to Scott’s Addition to Focus on Wholesale

Charm School made the announcement on Instagram this afternoon.

Hello Richmond! So we have a lot of exciting news to finally share. While the last few years have been very challenging, we are in a comfortable position to work on a few new things. We have signed a lease for a new location in Scott’s Addition and will be moving our Broad St location there in September. It will primarily be used as a headquarters for wholesale production. We will be focusing on bringing Charm School ice cream to the wholesale market including corner stores, restaurants, supermarkets and everything in between. To be able to focus on this endeavor, we’ve decided to not continue as a scoop shop. However, we will bring some form of retail to the Scott’s Addition shop next Summer.

We will still be scooping weekends at Broad St. through mid August. Pints will be perpetually available going forward (more details on that soon). Huge thank you to Jackson Ward, Monroe Ward and all of Richmond for making Social Club such a special place for the last 6 years. Study Hall in Forest Hill will be unaffected and we are looking to expand our soft serve operations in the near future.

Thank you again Richmond. We could not do this without your continued support.