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The Richmond Night Market launches holiday villages across the city to celebrate the season

The Holiday Villages are a multicultural holiday market shopping experience that will feature local goods, art, food, music, and the best of Richmond culture.

RVAHub Staff

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The Richmond Night Market, in partnership with the City of Richmond, Office of Economic Development, Flying Squirrels, Brok Productions, and media partner, Richmond Magazine, announced it will open five Holiday Villages across the city this holiday season to celebrate the Richmond community and its resilience. The open-air markets will be open every Saturday from 12 to 7 p.m. beginning November 28 to December 19. Vendors are encouraged to apply.

“Richmond is an amazing city and we want to make sure folks don’t forget about that, especially during these challenging times,” said Melody Joy Short, co-founder of Richmond Night Market. “We are a village and it’s important that we continue to support each other, especially our artisan and small business community. Let’s spread some holiday cheer, celebrate each other, and do our part to uplift the local economy.”

The Holiday Villages are a multicultural holiday market shopping experience that will feature local goods, art, food, music, and the best of Richmond culture. The open-air markets are spread across several locations to encourage social distancing and reduce the spread of COVID-19, with strict COVID-19 measures in place supported by the City of Richmond. Plus, attendees will have an opportunity to explore different neighborhoods including Manchester, Scott’s Addition, the Arts District, Jackson Ward, and Shockoe Bottom.

“Every neighborhood has its own vibe and flavor,” said Adrienne Cole Johnson, co-founder of Richmond Night Market. “The food, shopping experience, retailers and services are all unique to each part of the city and we want to recreate that with our Holiday Villages. We want people to shop and buy local, as well as showcase all of the gems in the city.”

“Artists and small businesses across the board should sign up to become a vendor,” Cole Johnson added.

The Richmond Night Market launched in April 2019 as a monthly gathering at the 17th Street Farmers’ Market in Shockoe Bottom as a way for locals and tourists to shop for clothing, jewelry, visual art, organic products and even artisanal food. Event organizers shifted their approach during the pandemic, launching a successful virtual experience that allowed patrons to engage with independent, small businesses in a new way on social media.

“We see our Holiday Villages as an extension of what we’ve been doing all year,” said Short. “Most, if not all businesses, have experienced some disruption and we want to ensure there is true recovery. Our efforts have increased sales by 40 percent for many artists. With the holiday season around the corner, our aim is to keep creating these opportunities to generate revenue and uplift this community.”

Patrons will be able to start their shopping experience on Small Business Saturday (November 28) and explore all of the Holiday Villages through Saturday, December 19. Those interested in becoming a vendor can apply at www.richmondnightmarketva.com.

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