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Savage Apparel Co. Hosting Coat Drive to Make the Winter Less Savage

Drop off an extra coat at their headquarters at 126 W. Brookland Park Boulevard or buy a new coat and One Warm Coat will donate a coat to people in need.




Savage Apparel Co. started by making uniforms for ultimate frisbee teams and have since expanded to provide clothing for other niche sports like dodgeball, Spikeball, disc golf, Quidditch, and the decidedly non-niche soccer. Besides making uniforms they hope to make a difference in the local community by making sure nobody is left out in the cold.

Savage Apparel Co. is collecting coats for people in need this holiday season. Their two-part campaign will include a collection in the neighborhood surrounding their headquarters in Northside, Richmond, Va., as well as a Buy-One-Give-One Promotion featuring their Stealth Pathfinder jacket.

Savage’s local coat collection is taking place on a rack located outside of their office at 126 W. Brookland Park Boulevard on Richmond’s Northside. Savage staffers initially stocked the rack with their own extraouterwear, then encouraged friends and neighborhood residents to drop their unneeded coats off. In turn, those in need of a warm coat this winter are invited to walk by the shop and take a coat. The rack will remain outside of Savage’s office through the holiday season, or for as long as there’s apparent local interest and need for the collection.

Savage founder Todd Curran is hopeful that the collection will help to spread some holiday spirit to the Boulevard while bringing the community closer together. “We’re proud to be part of this neighborhood that truly makes an effort to take care of its own, and we hope this can ensure no one in our community is left in the cold this winter,” he says.

In addition to the local collection, Savage is partnering with nonprofit One Warm Coat to give coats to people in need. Through Dec. 15, Savage will donate a new coat to One Warm Coat for every Stealth Pathfinder jacket sold through

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Richard Hayes is the co-founder of RVAHub. When he isn't rounding up neighborhood news, he's likely watching soccer or chasing down the latest and greatest board game.