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Richmond Ivy Unveils Inaugural Kits with CarMax as Front of Jersey Partner




Richmond Ivy Soccer Club is thrilled to unveil their inaugural season kits, with CarMax, the nation’s largest retailer of used vehicles, as the front-of-jersey sponsor and Sabra, America’s No. 1 most loved hummus, as the jersey sleeve partner. The Made of Many Kit and the Climbing Ever Higher Kit will serve as the club’s first jerseys, home and away respectively. Both kits feature fully customizable designs by Alex Kocher, courtesy of hummel Pro North America.

CarMax is committed to elevating and increasing the visibility of women’s sports and is a proud partner of the National Women’s Soccer League (NWSL), Women’s National Basketball Association (WNBA) and several women’s professional sports teams nationwide. CarMax’s partnership with the Richmond Ivy builds on the company’s support of Richmond-area teams, including the Kickers, Flying Squirrels, University of Richmond Basketball and Women’s Athletics, and VCU Basketball.

“It’s incredibly exciting to see the return of pre-professional women’s soccer to Richmond,” said Sarah Lane, SVP, Chief Marketing Officer at CarMax. “We’re proud to further our commitment to raising the visibility of women’s sports and we are thrilled to extend that support in our hometown of Richmond. We look forward to supporting the Ivy during their inaugural season alongside our associates this year. We hope the Richmond community embraces the club and joins us at a game this summer.”

With the shadow of ivy vines climbing up the body of the jersey, the Made of Many kit embodies the looming presence of our squad as players and fans of women’s soccer in Richmond enter into the W League’s pre-professional space. Behind the leadership of Sporting Director Madeline McCracken and Head Coach Kimmy Cummings, we are a team that is #madeofmany. Every leaf on the jersey reminds us of every athlete, fan, and supporter — in the Richmond region and beyond — that helped to bring our team to life. As the Ivy enter into the 2024 season, they do so with the whole of Richmond behind them.

Richmond Ivy Jersey Release 2024

The Climbing Ever Higher kit will serve as the secondary jersey for Richmond Ivy. With interlocking vines climbing up the middle of the jersey over a column of brick orange, the jersey represents Richmond Ivy’s aspirations as a team and a club both in this season and beyond. We are grounded by the historic brick buildings around us but, as Ivy, we intend to grow beyond them; to write our own history as the club embarks on its inaugural season.

The Made of Many Kit will serve as Richmond Ivy’s primary jersey during the 2024 inaugural season with the jersey making its debut when the Ivy open their regular-season play at City Stadium on May 11, 2024 against the Virginia Marauders.

Tickets and opening night group packages for the Home Opener are available at

About Richmond Ivy SC

Announced on July 15, 2023, Richmond Ivy SC is one of the latest USL W League expansion sides preparing to kick off its inaugural season in 2024. 22 Holdings, LLC, the ownership group that runs the Richmond Kickers, founded the W League side to create a new level of competition for women’s soccer in the region.

This Ivy competing in 2024 marks the first time Richmond has fielded a pre-professional women’s team since the Richmond Kickers Destiny that operated from 2005 to 2009. As players did while playing for Destiny, W League RVA players will have a platform to develop their talents as players and serve as role models to lead the growth of women’s soccer in our wider Richmond community.

About CarMax 

CarMax, the nation’s largest retailer of used autos, revolutionized the automotive retail industry by driving integrity, honesty and transparency in every interaction. The company offers a truly personalized experience with the option for customers to do as much, or as little, online and in-store as they want. During the fiscal year ended February 29, 2024, CarMax sold approximately 770,000 used vehicles and 550,000 wholesale vehicles at its auctions. In addition, CarMax Auto Finance originated more than $8 billion in receivables during fiscal 2024, adding to its more than $17 billion portfolio. CarMax has 245 store locations, nearly 30,000 associates, and is proud to have been recognized for 20 consecutive years as one of the Fortune 100 Best Companies to Work For®. CarMax is committed to making a positive impact on people, communities and the environment. Learn more in the 2023 Responsibility Report. For more information, visit

About Sabra Dipping Company, LLC

With a rich history dating back to 1986 in Queens, New York, Sabra Dipping Company, LLC is a leader in the refrigerated dips and spreads category and producer of America’s iconic hummus brand. Hummus is a delicious and remarkably versatile plant-based dip, embraced by Americans across diet preferences. Proudly producing a variety of hummus and guacamole dips, Sabra exists to unite and delight the world around planet positive food.

Sabra hummus is made with wholesome chickpeas grown in the Pacific Northwest on family-owned farms and produced in Chesterfield County, VA. Sabra is headquartered in New York. Sabra’s range of products includes offerings that are suitable for lifestyle choices like non-GMO**, vegetarian, gluten-free, kosher, and vegan items and can be found nationwide in club stores, supermarkets, specialty retailers, through food service and at online retailers.

Find Sabra at and

**Not made with genetically engineered ingredients.

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Richard Hayes is the co-founder of RVAHub. When he isn't rounding up neighborhood news, he's likely watching soccer or chasing down the latest and greatest board game.