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Easter on Parade Strolls Back on March 31st

Easter on Parade. Easter on Parade will take place on Sunday, March 31 from 1pm-5pm located between Davis and North Allen Avenues.




It is that time of year – time for Richmond’s beloved and most festive springtime event, Easter on Parade. Easter on Parade will take place on Sunday, March 31 from 1pm-5pm located between Davis and North Allen Avenues. The event is free and will be held rain or shine. Historically, Easter on Parade has attracted 25,000 to 30,000 Richmonders from all over the region.

First held in 1973, Easter on Parade is a community event that celebrates spring with friends, families and pets gathering to walk the closed-off Monument Avenue while enjoying live music, arts and crafts, vendors and plenty of bonnets, pastels and bunny-inspired outfits. The People and Pet Bonnet Contest will take place at the stage located at Allen & Monument.

This year marks the second year the event organizers partnered with official sponsors to help produce the event. The 2024 Sponsors are Green Front Furniture and Lantz Robins, addition to a partnership with BHMVA.

Green Front Furniture is thrilled to sponsor Easter on Parade this year! It’s such a meaningful way to connect with the community and join in the celebration with our loyal Richmond-based customers. Located in Farmville, VA, Green Front welcomes generations of Richmond families to shop a massive yet curated selection of furniture, rugs, and home decor. There will also be a sneak peek of our new Monument by Green Front preservation and renovation project in the heart of Monument Ave. We proudly support this storied event and look forward to another Sunday of family, fun, and celebration. We hope to see you there!” said Green Front President Furniture President and CEO Richard “Den” Cralle III.

Michael Lantz, Partner at Lantz Robins, P.C. commented “Lantz Robins, P.C. is excited to sponsor this year’s Easter on Parade. Lantz & Robins is a personal injury firm specializing in serious personal injury and wrongful death cases. Our attorneys have deep roots in Richmond and are deeply committed to our community. Our firm is proud to be a part of this year’s Easter on Parade, which brings joy to so many people. We hope that everyone will come out to celebrate this wonderful Richmond tradition and enjoy the parade of people
and pets! We look forward to seeing you and if our firm can ever be of assistance, we are here for you.”

BHMVA commented “We are so happy to be a part of this cherished Richmond tradition, which has been a part of the community for over 30 years. Our participation in Easter on Parade provides another avenue for us to engage and connect with the broader community and we look forward to welcoming parade attendees. Our programming will include children’s activities, music and lots of fun for the entire family” said Shakia Gullette Warren, Executive Director of the Black History Museum.

Additional funding and support for the 2024 Easter on Parade came from the City of Richmond and Historic Monument Avenue. The event is organized and managed by Grandeur & Grove Events. Historically, Easter on Parade has attracted 25,000 Richmonders from all over the region.

“Historic Monument Avenue (formerly Monument Avenue Preservation Society) is excited once again to host Easter On Parade. It’s such a joyful event that’s enjoyed by so many people across the City. HMA is pleased that this Richmond tradition continues, and we are grateful for our sponsors, Green Front Furniture and Lantz Robins. We look forward to seeing everyone at the Parade and welcome to our beautiful avenue!” said Michael Lantz with Historic Monument Avenue.

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Richard Hayes is the co-founder of RVAHub. When he isn't rounding up neighborhood news, he's likely watching soccer or chasing down the latest and greatest board game.