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Ulta Beauty opens new Willow Lawn location today

As a token of appreciation, customers visiting on opening day will enjoy an exclusive 20% discount on all purchases.

Trevor Dickerson

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Willow Lawn Shopping Center, located at 1601 Willow Lawn Dr., is pleased to announce the addition of Ulta Beauty to its growing roster of merchants. The renowned American beauty chain has landed in a spacious 10,974-square-foot area adjacent to Five Guys and Five Below.

The grand opening celebration is scheduled for Friday, March 8 at 10 a.m. As a token of appreciation, customers visiting on opening day will enjoy an exclusive 20% discount on all purchases.

“We are excited to mark the grand opening of Ulta Beauty and eagerly anticipate the upcoming debut of Taco Bamba and Ugly Dumpling,” stated Deirdre Johnson, Senior Vice President of Asset Management at Federal Realty. “These new additions enrich the diverse mix or retailers at Willow Lawn and underscores Federal’s dedication by continuously exceeding customer expectations and providing one stop shopping and dining.”

Ulta Beauty’s presence at Willow Lawn complements the introduction of Phenix Salon Suites while setting the stage for the highly anticipated spring launch of Taco Bamba and the forthcoming arrival of Ugly Dumpling later this year. For additional information about Willow Lawn and its merchants, visit properties.federalrealty.com.

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Trevor Dickerson is the Editor and Co-Founder of RVAHub.