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Ukrop’s Monument Avenue 10k opens registration and celebrates 25 years of running

Registration is now open for the 2024 running of the race, which is celebrating its 25th anniversary.

Trevor Dickerson



The Ukrop’s Monument Avenue 10k presented by Kroger celebrates its 25th running on April 20, 2024. The iconic Richmond event has become one of the Top 50 largest Running Events in the U.S., and Sports Backers is thrilled to announce the opening of registration for this milestone year.

Walking and running enthusiasts alike are invited to join the celebration of a quarter-century of active living and community support. Registration is open now at Signing up early is advisable so participants can make sure they’re a part of what is sure to be a legendary party on Monument Avenue. The Atlantic Union Bank 10k Mini, a one-mile run for kids aged 4-12, will also take place on April 20 and registration is open for that event as well. Sports Backers will once again offer a virtual option for both the 10k and 10k Mini.

The Ukrop’s Monument Avenue 10k has been a staple in the Richmond community, attracting thousands of runners and spectators each year since its debut in 2000. Organizers are gearing up for an unforgettable experience, promising exciting additions and special surprises to commemorate this significant silver anniversary.

“For 25 years the Ukrop’s Monument Avenue 10k presented by Kroger has delivered a party atmosphere to all participants and spectators. It’s an event truly everyone can enjoy and we’re so excited to open registration for the 2024 event,” said Meghan Keogh, race director for the Ukrop’s Monument Avenue 10k presented by Kroger. “Since the event’s inception we’ve welcomed over half a million people to the 10k and across the finish line. We’re looking forward to cementing our status as one of the largest events in Richmond!”

One of the largest reasons for the 10k’s continued popularity is how appealing it is for runners and walkers from all walks of life. It’s proven to be a course that not only produces PRs for serious runners, but a great event for first timers. Running and walking isn’t the only way to be involved either, as the event boasts enthusiastic spectators, bands, and participants in the 10k Spirit Contest presented by The Richmond Experience. Thanks in huge part to the Richmond community the Ukrop’s Monument Avenue 10k presented by Kroger has become one of the largest 10ks in the country.

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Trevor Dickerson is the Editor and Co-Founder of RVAHub.