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Work starts on West Village retail development, one of the last undeveloped parcels along W. Broad Street in Short Pump

Fink’s Jewelers will anchor the 50,000-square-foot retail project, Rebkee and Thalhimer announced this week.

Trevor Dickerson



Local developer Rebkee has started construction on West Village, a new retail development in Short Pump. The property, located along W. Broad Street at North Gayton Road, is one of the last remaining undeveloped parcels of land along the W. Broad Street corridor.

The retail center comprises approximately 50,000 square feet of prime retail and residential at the corner of West Broad Street and Gayton Road, and is strategically located central to the I-295 and Route 288 outer loops along the I-64 corridor, according to a press release from Thalhimer. The company indicates the property was attractive as average incomes exceed $160,000 in a small radius surrounding.

Fink’s Jewelers has signed on as a new anchor tenant at the shopping center, moving from a location they’ve been in at neighboring Short Pump Town Center for 20 years. The new Fink’s Jewelers location will be their largest, measuring 8,500 square feet. The store will feature 15- to 25-foot-high ceilings and many private and semi-private spaces for client entertainment.

Plans for the new store include a state-of-the-art Rolex corner and a David Yurman shop-in-shop, the release states. Fink’s will also bring new jewelry and watch brands, offering Richmond the most extensive selection in the area. “We believe that as retail shopping continues its evolution, many luxury brands like Fink’s will look for convenient and visible locations,” Hargett added.

“With construction currently underway, West Village is well on its way to delivering a great new mixed-use offering in Short Pump, said Dan Hargett, principal at Rebkee. “With the planned interchange at Gayton and 64, West Village will provide convenient and direct access for retailers that want visibility and a high-end boutique shopping experience for its customers.”

Connie Jordan Nielsen with Cushman & Wakefield | Thalhimer is handling the pre-leasing of the project.

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Trevor Dickerson is the Editor and Co-Founder of RVAHub.