Local rapper launches new creative and co-op work space downtown

A new retail, creative and co-working space named CNTR opens next month in Richmond’s Arts District.

Located at 318 W. Broad St., the 3,408-square-foot space also is home to theMSQshop, which opened earlier this year. It provides brand design, creative content services and a recording and production studio.

Owner and Creative Director Will Keck, who performed for 15 years in Richmond as OG ILLA, aims to provide a resource for creatives and a safe, welcoming space for Richmond’s hip-hop and R&B culture.

“I want to encourage young artists and entrepreneurs in our community,” Keck says. “CNTR is here as a resource, business incubator, and place to elevate their work through business education.”

CNTR is available for bookings as well — for pop-ups, shows, events, workshops, conferences, and video and photo production.

The business venture, powered by theMSQshop, also includes a retail shop featuring Virginia-based streetwear, an art gallery showcasing local artists, and a co-working space that includes Richmond’s first black-owned hemp company.

A grand opening for CNTR will be held 5-10 p.m. Friday, Nov. 4, coinciding with the Richmond Arts District’s First Fridays.

The free event will feature pop-ups from local vendors, an art exhibit with work from ErvEyes, JAE, Paris and Khaos Ky, and music performances by Rudy Walker, Era Hardaway, Machine Mook, OG Souul, illwilliam and Hannah Grace.