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Richmond broadcast legends team up to launch new internet radio station “The Breeze”

Bill Bevins, Bud Myers, Adam Stubbs, and Ilyse Jennings will launch the new soft album rock station October 1st.

Trevor Dickerson

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Some of Richmond’s best-known radio personalities are coming back to the airwaves – only this time, digitally. Veteran radio host Bill Bevins, who has been heard across Richmond’s radio dial and on TV for a combined five decades, most notably on Lite 98 and WTVR-TV (CBS6) has teamed up with self-described consumer electronics guru and former WTVR-TV reporter Bud Myers to launch internet radio station The Breeze.

The two lifelong friends envision the new station, which will play five decades of soft album rock by national artists and also spotlight Richmond musicians, as a “breath of fresh air” among the landscape of corporate-owned radio in Richmond and across the country that has seen the consolidation of both music playlists and local personalities over the years.

The Breeze, Bevins hopes, will be a reprisal of Richmond radio’s glory days, but with a modern spin.

“We remember when disc jockeys had the freedom to select and talk in depth about the various songs they played,” said Bevins. “That is not the case today. Corporate radio limits the music selection, the programming, and the role of the show’s host, which in our opinion, limits the enjoyment of the listener.”

“So many of the great songwriters have been creating excellent music over the past 50 years, but other than their 1970s hits, you never hear them on today’s radio,” Myers added. “Streaming The Breeze catches you up with their music, which has matured and deals with the things that life has brought to all of us. From album cuts of singer/songwriters to the blues, soft jazz or 60s soul, this is what The Breeze offers our listeners and in full CD quality.”

Bevins pointed out that there also has been little opportunity to hear Richmond musicians on the radio. “Local artists rarely get airtime, but The Breeze will now bring their music to the public every day,” he said.

Once the station officially launches October 1st, Bevins will helm the morning slot. Myers will host a deep cuts show “The Listening Room” in mid-days, and Adam Stubbs, who worked with Bevins at B103.7 and Lite 98 over the years, will helm the afternoon shift, which is familiar territory to him. “It’s a dream to work with people who care equally about the community, great music, and want to give ultimate flexibility for the broadcasters,” said Stubbs.

Ilyse Jennings, who has been heard on former station XL102 since the 1980s, will round out the team and host evenings.

The full lineup is as follows, per station owners:

  • The Morning Show with Bill Bevins 7am- 11am, featuring the best top 40 songs with RVA’s favorite morning personality;
  • The Listening Room with Bud Myers 11am-3pm, showcasing 50 years of soft album rock by America’s and RVA’s favorite artists;
  • Adam in the Afternoon 3pm-7pm, with fan favorite Adam Stubbs coming back to afternoon drive time playing the best of soft album rock with a touch of his island flair;
  • Richmond After Dark 7pm-11pm, hosted by Ilyse Jennings presenting the Great American Songbook of beloved standards performed by today’s artists
  • Evening Soul 11pm-1am with Rhonda, playing the best of the Quiet Storm 80’s soul and smooth jazz from Luther Vandross, Anita Baker, Smokey Robinson and the greatest soul ballads ever

There will also be a daily “Richmond Minute” serving up tidbits of Richmond’s past from WTVR’s historian, Don Talley. Other special programs are in the making and will be announced soon.

“We’ve put our hearts into this, and I hope you can hear that coming through your speakers,” Bevins added. “Every song is handpicked and programmed to give you a lift throughout your day.”

“It’s a different vibe that is a bit nostalgic, but for the right reasons,” Myers said. “It’s not an oldies station, but I hope we open your ears a bit with great music regardless of genres. We are not going to be categorized, which pretty much summarizes both Bill and me.”

The Breeze officially launches Saturday, October 1st and can be streamed online at vabreeze.com or on Alexa.

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Trevor Dickerson is the Editor and Co-Founder of RVAHub.