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Veteran baker to open brick and mortar bakery operation in Lakeside

Up All Night Bakery, a new brick and mortar for 20-year baking veteran Jonathan Highfield, will take over the former Pulp RVA space at 5411 Lakeside Avenue.

Trevor Dickerson



From Richmond BizSense:

Jonathan Highfield has kneaded dough for about 20 years, both in the employment of and instruction of others. This year, he’s baking a venture entirely of his own creation.

He recently signed a lease on 5411 Lakeside Ave., where he plans to open a production facility for his Up All Night Bakery by March.

Up All Night was launched as a part-time gig in late 2019, making croissants, breads, cookies and other baked goods that are sold at farmers markets and to a few wholesale customers around town.

Highfield currently bakes in the kitchen of the Early Bird Biscuit Co.’s Bellevue Avenue location during the business’s off-hours. He said he decided to move Up All Night elsewhere because he had outgrown the Early Bird space.

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Trevor Dickerson is the Editor and Co-Founder of RVAHub.