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Feed More raises over $100,000 through donation matching campaign from Kroger, Heinz

The funds raised will provide more than 400,000 meals to those fighting hunger, officials say.

RVAHub Staff

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This week, Feed More announced the results of a holiday matching campaign that ran from October 22 to November 22. Kroger Mid-Atlantic and Kraft Heinz each donated $25,000 towards the campaign, allowing Feed More to match gifts up to $50,000 dollar for dollar during the campaign timeframe.

In total, with the support of the community and Kroger and Kraft Heinz, Feed More raised $106,168. These funds will provide more than 400,000 meals to families in Central Virginia struggling with hunger, as every dollar donated to Feed More can produce four meals for those in need.

“It’s always great to see our corporate partners and the community come together in the name of helping their neighbors in need. This particular matching campaign could not have come at a better time as we continue to meet needs today and plan for what’s ahead,” remarked Doug Pick, President & CEO of Feed More.

To celebrate the successful campaign and thank the Feed More team for serving the community in a year where there has been a significant increased demand on the food bank due to COVID-19, Kroger treated Feed More’s main office staff to lunch on Thursday, Dec. 3 from a local restaurant, Boulevard Burger and Brew.

“We were so excited to partner with Kraft Heinz to give back to Feed More in this way. We know many people are making charitable contributions during the holiday season, and matching campaigns like this help those dollars stretch significantly further,” said Allison McGee, corporate affairs manager for Kroger Mid-Atlantic. “Being able to treat the Feed More team to lunch was a bonus. Feed More staff has worked tremendously hard this year to serve the community and we’re glad we had a chance to say, ‘thank you’ to them.”

So far this year, Kroger has donated $167,500 to Feed More. This financial support is in addition to food that is donated through Kroger’s food rescue program on an ongoing basis from local stores. Kroger also donated 4,000 plastic bags to Feed More earlier this year to support COVID-19 food distribution efforts.

“Kraft Heinz is honored to be partnering with Kroger and Feed More to help support such a great cause. Helping communities to provide meals to people in need is a core company value,” said Steven Froemming, customer retail manager with Kraft Heinz.

To give to Feed More, visit https://feedmore.org/give/.

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Business

New Ginter Park apartment community sells to local buyer for almost double assessed value

The Canopy at Ginter Park apartments, which sold for $83 million, was recently assessed by the City of Richmond at a value of $45 million.

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From Richmond BizSense:

In their second such deal in as many years, a local real estate firm has picked up a Tennessee-based builder’s latest apartment development in the Richmond market.

Bristol Development Group sold its 301-unit Canopy at Ginter Park apartments for $83.75 million to Capital Square, the Innsbrook-based firm that just over a year ago bought Bristol’s 2000 West Creek apartments in Goochland County.

The Canopy sale closed Dec. 30, with Colliers’ Mid-Atlantic Multifamily Advisory Group brokering the deal. The sale price amounts to $278,239 per door, and represents a nearly $29 million windfall for Bristol, which finished the complex last spring at a cost of $55 million.

The latest city assessment valued the 15-acre property, at Brook Road and Westwood Avenue in Richmond’s Northside, at $45.6 million.

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Business

Veteran baker to open brick and mortar bakery operation in Lakeside

Up All Night Bakery, a new brick and mortar for 20-year baking veteran Jonathan Highfield, will take over the former Pulp RVA space at 5411 Lakeside Avenue.

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From Richmond BizSense:

Jonathan Highfield has kneaded dough for about 20 years, both in the employment of and instruction of others. This year, he’s baking a venture entirely of his own creation.

He recently signed a lease on 5411 Lakeside Ave., where he plans to open a production facility for his Up All Night Bakery by March.

Up All Night was launched as a part-time gig in late 2019, making croissants, breads, cookies and other baked goods that are sold at farmers markets and to a few wholesale customers around town.

Highfield currently bakes in the kitchen of the Early Bird Biscuit Co.’s Bellevue Avenue location during the business’s off-hours. He said he decided to move Up All Night elsewhere because he had outgrown the Early Bird space.

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Community

Keep Virginia Cozy Cleanup this Saturday

Help to make Northside even better.

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Spotted on Keep Virginia Cozy’s Facebook.

Come get TRASHY with us over in Northside! We are going to be meeting on the sidewalk, adjacent to The Mill on MacArthur Avenue, just look for the silver subaru with stickers on the back! We hope all of y’all have had a wonderful holiday season and we can’t wait to get back together for January’s cleanup!
As always, all gear is provided, we just ask that you dress warmly in clothes you don’t mind getting dirty!
Grab your friends, bring your pup, fill up your coffee cup, and come get trashy with us as we beautify our wonderful city!

Be kind. Smile at strangers. Pick up litter. Work together for good. Keep Virginia Cozy!

**All of your events are in accordance with the latest safety standards from the CDC. Masks and gloves are provided and social distancing occurs naturally outdoors!**

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