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Feed More raises over $100,000 through donation matching campaign from Kroger, Heinz

The funds raised will provide more than 400,000 meals to those fighting hunger, officials say.

RVAHub Staff

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This week, Feed More announced the results of a holiday matching campaign that ran from October 22 to November 22. Kroger Mid-Atlantic and Kraft Heinz each donated $25,000 towards the campaign, allowing Feed More to match gifts up to $50,000 dollar for dollar during the campaign timeframe.

In total, with the support of the community and Kroger and Kraft Heinz, Feed More raised $106,168. These funds will provide more than 400,000 meals to families in Central Virginia struggling with hunger, as every dollar donated to Feed More can produce four meals for those in need.

“It’s always great to see our corporate partners and the community come together in the name of helping their neighbors in need. This particular matching campaign could not have come at a better time as we continue to meet needs today and plan for what’s ahead,” remarked Doug Pick, President & CEO of Feed More.

To celebrate the successful campaign and thank the Feed More team for serving the community in a year where there has been a significant increased demand on the food bank due to COVID-19, Kroger treated Feed More’s main office staff to lunch on Thursday, Dec. 3 from a local restaurant, Boulevard Burger and Brew.

“We were so excited to partner with Kraft Heinz to give back to Feed More in this way. We know many people are making charitable contributions during the holiday season, and matching campaigns like this help those dollars stretch significantly further,” said Allison McGee, corporate affairs manager for Kroger Mid-Atlantic. “Being able to treat the Feed More team to lunch was a bonus. Feed More staff has worked tremendously hard this year to serve the community and we’re glad we had a chance to say, ‘thank you’ to them.”

So far this year, Kroger has donated $167,500 to Feed More. This financial support is in addition to food that is donated through Kroger’s food rescue program on an ongoing basis from local stores. Kroger also donated 4,000 plastic bags to Feed More earlier this year to support COVID-19 food distribution efforts.

“Kraft Heinz is honored to be partnering with Kroger and Feed More to help support such a great cause. Helping communities to provide meals to people in need is a core company value,” said Steven Froemming, customer retail manager with Kraft Heinz.

To give to Feed More, visit https://feedmore.org/give/.

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Government

A quirky ‘yield to pedestrians’ sign on Brookland Park Boulevard is serving as an experiment in driver behavior

An interesting experiment is taking place in the Brookland Park area at the intersection of traffic, human behavior, and safety – and it’s all playing out on the r/rva Subreddit.

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An interesting experiment is taking place in the Brookland Park area at the intersection of traffic, human behavior, and safety – and it’s all playing out on the r/rva Subreddit.

After a yield for pedestrians sign was placed in the middle of Brookland Park Boulevard at Richmond-Henrico Turnpike, intrepid citizens, and Reddit user AndrewTheGovtDrone specifically, have documented drivers’ awareness (or lack thereof) of the sign, placed hats, balloons, and other items on or around the sign to see if or how it affects driver behavior, and witnessed it be struck by vehicles more than 30 times – and those were just the incidents caught on a video camera set up for a mere 16 hours.

Some stats about the sign and what affected driver behavior from the original post:

General Stats

The videos were taken on Thursday, April 8th (4/8/21). Saturday, April 10th (4/10/21) and Monday, April 12th (4/12/21). Altogether, the videos captured over 16 hours of intersection activity. The below stats are derived from the review of that footage. During this period:

  • 655 vehicles made the left turn off of Richmond-Henrico Tpk onto Brookland Park Blvd.

  • Of the 655 vehicles, 29 were “Commercial vehicles”( i.e. trucks, vans, uHauls, box-trucks, delivery trucks, buses, etc.). Pickup trucks and SUVs were not considered “Commercial vehicles” unless they were towing a trailer.

  • The sign was struck at least 22 times during these three days. It is entirely possible that additional collisions happened before the camera was deployed and/or after the camera died.

  • No commercial vehicles ever struck the the sign. All were able to navigate the intersection without colliding with the pedestrian sign.

  • Based on the data, drivers turning left onto BPB navigate the intersection without issue 96.6% of the time. In other words, the overwhelming majority of drivers are able to make a proper and safe turn. Collisions were not related to type of car being driven as all car types were shown to be capable of making the turn successfully if driven correctly.

  • During this period, 229 pedestrians were recorded crossing the intersection. This is likely a significant undercount due to the placement of the camera. The majority of pedestrians were bikers and dog-walkers.

Additional Information
  • As silly as the balloons were, they had a significant positive impact on driver behavior. Prior to the balloons, the sign was hit six (6) times on Monday. Following the balloon placement, the sign was hit only one (1) time.

  • Interestingly, drivers seemed to make the turn “most appropriately” (i.e. a squared-off turn) during high-traffic periods. When there was oncoming traffic, users took extra precaution to not cross the yellow lines and complete their turn “inside” the intersection. Drivers were generally more “reckless” when the roads were open.

  • The majority of pedestrians using the intersection crossed in the intersection on the “other” crosswalk, the one not being desecrated. However, the crosswalk that our champion guards is high-volume for users of the bus system.

  • At least one (1) couple hung out at the intersection for about 30 minutes waiting to see someone run our sign over. Fortunately for our sign and unfortunately for them, no one trampled him.

  • There were either two (2) separate Carvana deliveries observed or someone returned their Carvana vehicle a few days after receiving it. I’d love to get to the bottom of this.

  • As many have anecdotally reported, drivers seem unsure about what is expected of them when they approach these signs. Some slow down, most carry on without changing behavior, a small subset come to a complete stop. The City may do well to better communicate the expectations for both drivers and pedestrians related to the signs.

Based on what I saw, the takeaway is pretty clear: the sign is not the problem. #RVASIGNGANG #SIGNMEUP

As one commenter said in the original post, data is sexy, and while these experiments are entertaining, the more important outcome is that it’s all bringing attention to Richmond’s lack of pedestrian infrastructure and drivers’ carelessness at particularly nefarious intersections such as this one.

You can follow along with the sign’s saga here. A a few photos from the great experiment are below.

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Events

Richmond Flying Squirrels opening single-game ticket sales April 19th

Individual game tickets for the first four homestands of the 2021 Richmond Flying Squirrels season will go on sale on Monday, April 19 at 9 a.m., the team announced. Fans who have vouchers or credits from tickets for the 2020 season will have first access to redeem them through Friday, April 16 at 5 p.m.

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Individual game tickets for the first four homestands of the 2021 Richmond Flying Squirrels season will go on sale on Monday, April 19 at 9 a.m., the team announced. Fans who have vouchers or credits from tickets for the 2020 season will have first access to redeem them through Friday, April 16 at 5 p.m.

A limited number of tickets will be available for purchase online at SquirrelsBaseball.com/Tickets, by phone at 804-359-FUNN (3866) or at the Flying Squirrels ticket offices at The Diamond.

Tickets for the Flying Squirrels’ first four homestands will be available, including the May 4-9 series against the Hartford Yard Goats, the May 18-23 series against the Bowie Baysox, the June 1-6 series against the Altoona Curve and the June 8-13 series against the Harrisburg Senators.

The full 2021 Flying Squirrels schedule can be found here. Tickets for the remaining 2021 home games will be available at a later date.

Under current guidelines from Major League Baseball of the Commonwealth of Virginia, the Flying Squirrels will have limited capacity, socially distanced seating available at The Diamond. Commonwealth of Virginia health and safety guidelines currently allow for outdoor venues to open at 30 percent total capacity, which for The Diamond is 2,943 fans. All fans will be required to wear a mask or face covering at all times except while actively eating or if a health condition precludes you from doing so.

“We are so excited to be back, even though we never left and were a big part of the community over the last year,” Flying Squirrels CEO Todd “Parney” Parnell said. “The Squirrels taking the field again on May 4 will be a big step for community healing. We are not through COVID yet, and we will be enacting protocols to allow for a safe environment for everyone at The Diamond. With limited capacity, tickets will be more sought after than ever. We ask fans for their patience as we work through this unusual process.”

Fans who previously received vouchers or credits for tickets purchased for the 2020 season, including individual game tickets, will have priority access to redeem their vouchers or credits for 2021 tickets. Priority redemptions will begin on Monday, April 12 at 9 a.m. and run through Friday, April 16 at 5 p.m. and can be completed by phone at 804-359-FUNN (3866) or at the Flying Squirrels ticket offices at The Diamond.

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Arts & Entertainment

Weekly pop-up market coming to the Diamond every Saturday beginning April 10th

River City Festivals is partnering with The Richmond Flying Squirrels to present a new weekly Popup Market that will be held Saturdays at The Diamond in Richmond, beginning April 10th from 10 am-4 pm.

RVAHub Staff

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River City Festivals is partnering with The Richmond Flying Squirrels to present a new weekly Popup Market that will be held Saturdays at The Diamond in Richmond, beginning April 10th from 10 am-4 pm.

PopUp Market at The Diamond will feature dozens of rotating artisans, craft, and other local business vendors as well as food and dessert sales and beer and wine. Each week will showcase a new lineup of vendors including Woodworking, Art & Homemade, Activities & Games, Clothing, Jewelry & Accessories, Kitchen & Beverage, Beauty Supplies & Services, Pet & Pet Supplies, Kids Games & Activities, Desserts, Beer & Wine, Locally Grown Products, CBD, Non-Profit & Cause Based, and more, according to organizers.

The full lineup of participating vendors can be viewed at RiverCityFestivals.com. Local vendors and other businesses interested in participating can find more information and register at the same website.

PopUp Market at The Diamond will be held rain or shine in the “Blue Lot” directly next to The Diamond located at 3001 N. Arthur Ashe Blvd.

All COVID guidelines will be strictly adhered to according to the then-current requirements and guidelines.

The Richmond Flying Squirrels are the host organization for the PopUp Market, River City Festivals is the organizer and promoter, proceeds from the event will go towards Giving Local, helping to support small businesses.

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