Connect with us
[adrotate banner="51"]

Government

INTERACTIVE: Candidates and groups drop over $12 million on Facebook ad spending

In an election forecasted to have record voter turnout, political campaigns have deployed a multiplatform media blitz. Facebook is for more than likes these days, with the platform getting its share of Virginia political and issue spending to the tune of over $12.7 million in a recent three-month period, according to the social media platform. 

Published

on

x

By Noah Fleischman

In an election forecasted to have record voter turnout, political campaigns have deployed a multiplatform media blitz.

Facebook is for more than likes these days, with the platform getting its share of Virginia political and issue spending to the tune of over $12.7 million in a recent three-month period, according to the social media platform.

Tobe Berkovitz, an advertising professor at Boston University who has worked as a political media consultant on election campaigns, said campaigns advertise on social media for the same reasons that consumer advertising is used.

“It’s where a lot of either voters or consumers are getting their information,” Berkovitz said. “You can specifically develop messages for individuals and smaller groups and you can very tightly target who it is that you want to reach.”

Democratic groups or candidates dominated the top 10 when ranking the largest political Facebook ad spending in Virginia. Those organizations spent a combined amount over $2.4 million. That’s excluding the money Facebook and Instagram have put into political advertising.

Facebook tracks advertising spending on issues, elections and politics in its Ad Library. The data show that over a recent 90-day period, about 2,700 groups or candidates, including Facebook and Instagram, spent over $12.7 million on Facebook ads in Virginia. During a comparable period before the election last year, Facebook ad spending totaled $5.5 million, according to a previous Capital News Service report.

The most spending from Aug. 2 to Oct. 30 went toward candidates at the top of the ballot. Over $2.2 million was spent by the two fundraising committees associated with President Donald Trump and Democratic candidate and former Vice President Joe Biden.

Biden’s campaign fundraising arm The Biden Victory Fund invested more than Trump’s fundraising committee. The Biden Victory Fund spent more than $1.1 million between the pages of Biden, Kamala Harris and the Democratic Party. Over $1 million was spent on candidate Biden.

Trump’s fundraising committee The Trump Make America Great Again Committee closely trailed the Biden camp. Trump’s campaign spent just shy of $1.1 million over eight Facebook pages, including the pages of Black Voices for Trump, Mike Pence and Women for Trump. Over $750,000 of that total went to Trump’s re-election campaign.

Berkovitz said social media advertising is becoming more popular because of the analytics that are available to the campaigns.

“It provides a lot of information about the people you’re trying to reach, the people you do reach, how your message is working, what types of messages do work for them and you just have a lot more data to go on,” Berkovitz said. “We’re in a world where everything is data driven now.”

Over $1.2 million was spent on contested Virginia Congressional races and a South Carolina Senate race. Democratic incumbent in the 2nd District U.S. House race, Elaine Luria’s campaign spent more than $207,000. That lands her in the No. 4 spot. Her opponent Scott Taylor’s fundraising committee spent just shy of $62,000. Taylor previously held the seat and the election is a rematch between the two candidates.

The 7th District U.S. House race accounts for more than $15.5 million spent on all media advertising during the election season, according to the Virginia Public Access Project. Rep. Abigail Spanberger, the Democratic incumbent, spent almost $193,000 on Facebook advertising in the last 90 days. Nick Freitas, Spanberger’s Republican opponent, spent just shy of $24,000 in the same time span. Most of the money for this closely watched race has been spent on broadcast and cable TV advertising.

Democratic Sen. Mark Warner’s fundraising committee spent over $186,000 in the effort to keep his 1st District U.S. Senate seat. Daniel Gade, his Republican challenger, spent significantly less through his campaign arm, investing just under $42,000.

A South Carolina Senate race between Republican Sen. Lindsey Graham and his Democratic challenger Jaime Harrison landed in the No. 8 and No. 9 slots, spending a combined amount of over $310,000. Jaime Harrison for U.S. Senate spent over $156,000. Team Graham Inc. spent just shy of $154,000.

Advocacy groups turn to the platform for the same reason as politicians. Stop Republicans, a self-described accountability campaign of the Progressive Turnout Project, made the No. 3 spot with just under $230,000 spent targeting Virginians through Facebook. The Progressive Turnout Project ranks No. 7 with $164,000 spent during the last 90 days.

The Service Employees International Union Committee on Political Education rounded out the top 10, spending just over $151,000. SEIU is a labor union representing workers in the healthcare industry, public sector and property services. The organization spent millions nationwide this election cycle to get out the vote, target infrequent voters and promote progressive candidates.

The political advertising total in Virginia is lower compared to Florida, where almost $85 million was spent in the same 90-day period. In swing state Pennsylvania just over $57 million was spent. Over $45.2 million was spent in targeted Facebook advertising in neighboring North Carolina.

Facebook isn’t oblivious to the influence its platform has. The company recently imposed a ban on new political ads from being placed leading up to Election Day.

Judi Crenshaw, who teaches public relations at Virginia Commonwealth University, said Facebook’s ban was “an effort to put the brakes on this influence and this disinformation leading up to the election.”

“I don’t know what else to call it except for an attempt,” Crenshaw said. “It’s a last minute attempt and it certainly is a very limited attempt when ads that were placed before this period of time are still allowed to run.”

Will you help support independent, local journalism?

We need your help. RVAHub is a small, independent publication, and we depend on our readers to help us provide a vital community service. If you enjoy our content, would you consider a donation as small as $5? We would be immensely grateful! Interested in advertising your business, organization, or event? Get the details here.

The Capital News Service is a flagship program of VCU’s Richard T. Robertson School of Media and Culture. In the program, journalism students cover news in Richmond and across Virginia and distribute their stories, photos, and other content to more than 100 newspapers, television and radio stations, and news websites.

Government

Early voting opens in Virginia; same-day registration new this year

Virginia voters can cast their ballots for the November election starting Friday, Sept. 23. Legislators have passed in recent years voting reform measures that expand access to the polls, including a new law that allows same-day voter registration.

Published

on

x

By Natalie Barr

Virginia voters can cast their ballots for the November election starting Friday, Sept. 23.

Voters can submit absentee ballots by mail or in person at their local registrar’s office, commonly referred to as early voting. No application or reason is necessary to vote early. Some jurisdictions may have additional satellite locations, according to a press release from the Virginia Department of Elections.

Early in-person voting will also be held the two Saturdays preceding Election Day. In-person early voting ends on Nov. 5, the Saturday before the election.

New this year is the ability to register to vote up to and on Election Day. Any voters who register after the Oct. 17 deadline will be given a provisional ballot. Legislators have passed voting reform measures in recent years that expand access to the polls.

VCU Votes, a student-led coalition at Virginia Commonwealth University in Richmond, educates students on the importance of voting, according to the organization’s mission statement. The coalition recently held a student voter registration event on National Voter Registration Day.

Cameron Hart, director of partnerships for VCU Votes, said the group also promotes the importance of elections. Students need the space to educate themselves and develop their own thoughts and make their own decisions, Hart said.

“It’s very important to vote and use your voice and exercise that civic duty,” Hart said.

Many students who came to the event were already registered to vote, Hart said. Hart wants people to view voting as important for all elections, not just presidential races.

“I feel like it’s important to vote in any election, but also stressing the importance of voting locally,” Hart said. “This election is directly affecting us. If you feel a certain way about a law, voting can help express your voice in order to maybe reverse that law.”

The upcoming election will be the first time voting for physical therapy student Nikolett Kormos. Kormos, a freshman, said she registered to vote at the event.

“I think it’s super important to vote, and for young people to vote,” Kormos said. “It keeps us educated.”

Absentee ballots will be mailed starting Sept. 23 to military and overseas voters, and to anyone who has applied to receive one, according to a state Department of Elections press release.

Voters can request a mail-in absentee ballot through the Department of Elections site until Oct. 28. Mailed ballots must be postmarked by Nov. 8 and received by the registrar no later than noon on the third day following the election, according to the Department of Elections. Mailed ballots also require a witness signature. Ballots can be dropped off at the registrar’s office by 7 p.m. on Election Day.

Voters can direct questions to their general registrar’s office or the Department of Elections, where they can also see what types of identification are accepted.

Will you help support independent, local journalism?

We need your help. RVAHub is a small, independent publication, and we depend on our readers to help us provide a vital community service. If you enjoy our content, would you consider a donation as small as $5? We would be immensely grateful! Interested in advertising your business, organization, or event? Get the details here.

Continue Reading

Crime

New VCU study directly connects derelict properties to risk of violence in Richmond neighborhoods

Negligent landlords — those who allow their properties to become dilapidated despite having tenants — are a significant predictor of violence in Richmond neighborhoods, even more than personal property tax delinquency, population density, income levels and other factors, according to a new study by researchers at Virginia Commonwealth University.

Published

on

x

By Brian McNeill, VCU News

Negligent landlords — those who allow their properties to become dilapidated despite having tenants — are a significant predictor of violence in Richmond neighborhoods, even more than personal property tax delinquency, population density, income levels and other factors, according to a new study by researchers at Virginia Commonwealth University.

“Negligent landlords contribute significantly to violence in Richmond neighborhoods via the environment,” said lead author Samuel West, Ph.D., an alum of the Department of Psychology in the College of Humanities and Sciences and an assistant professor of psychology at Virginia State University. “This impact was above and beyond the impact of those who live in these neighborhoods in terms of the state of their respective properties.”

West and other researchers at VCU collected data on violence events, tax delinquency of company-owned properties (such as rental homes and apartments), tax delinquency of personal properties, population density, race, income, food stamps and alcohol outlets for each of Richmond’s 148 neighborhoods.

Tax delinquency of company-owned properties was the only variable that predicted violence in all but four of Richmond’s 148 neighborhoods.

The researchers replicated the analysis using violence data for a different time period and found the same result.

“The key finding here was that the company delinquency was a stronger or more important correlate of violence than personal delinquency,” said West, who initiated the project while serving as a postdoctoral researcher with the Injury and Violence Prevention Program at VCU Health.

The study, “Comparing Forms of Neighborhood Instability as Predictors of Violence in Richmond, VA,” was published in the peer-reviewed journal PLOS One.

In addition to West, the study was authored by Diane L. Bishop, an instructor in the Division of Epidemiology in the Department of Family Medicine and Population Health in the School of Medicine; Derek Chapman, Ph.D., interim director for research at the VCU Center on Society and Health and an assistant professor in the Division of Epidemiology in the Department of Family Medicine and Population Health; and Nicholas Thomson, Ph.D., director of research for the Injury and Violence Prevention Program at VCU Health Trauma Center.

The findings are consistent with previous research that suggests “slumlord buyout programs” are tied to reduced violence in cities, West said. For example, a program in Philadelphia purchased neglected properties in the East Liberty neighborhood and provided them to community residents to renovate and rehabilitate. It led to a decline in violence over a sustained period of time, West said.

“Although we acknowledge this would be a massive effort, the data do support the use of such programs to curb violence among other social difficulties,” West said. “I believe that Richmond is a perfect place to attempt a program like this at a larger scale than was done in Philadelphia (i.e., a single neighborhood).”

There are no laws in Virginia protecting tenants from eviction if their landlord loses their rental property to state property auction, West said. In Richmond, along with most medium to large cities, delinquent properties are seized and auctioned off to recoup costs, he said.

“When this happens, the winners of the auction are typically given carte blanche to decide what to do with the tenants as they no longer have a valid contractual agreement,” he said. “This aspect greatly endangers the residential stability of our neighborhoods.”

West was inspired to explore this topic through his observation of dilapidated buildings next to new construction in Richmond.

“Given the preponderance of real estate development and the aggressive housing market in Richmond, it seemed important to better understand how these seemingly inane facets of our society may impact some of our deepest problems,” he said.

The researchers hope their findings will contribute to a growing perspective by scholars that research should break away from the traditional view that members of a community hold the majority of the blame for violence that occurs there.

“Our work, along with other recent research, emphasizes that we need to be examining and addressing the impacts of forces from outside high-violence communities that carry such major consequences,” West said.

He added, however, that individual autonomy might also be considered a key factor.

“Social psychologists place a major emphasis on autonomy as a psychological need. In the case of a negligent landlord, the tenant(s) may live in a constant state of highly salient violations of their own autonomy which may further undermine attempts to improve the conditions of their own communities,” he said. “As evinced by the East Liberty project from Philadelphia, when this autonomy is restored, it is used in a productive fashion such that it improves the quality of life and safety of all in their communities through restoring their collective efficacy.”

Will you help support independent, local journalism?

We need your help. RVAHub is a small, independent publication, and we depend on our readers to help us provide a vital community service. If you enjoy our content, would you consider a donation as small as $5? We would be immensely grateful! Interested in advertising your business, organization, or event? Get the details here.

Continue Reading

Downtown

New tool allows you to find out whether you’ll receive a $250 tax rebate from the Commonwealth

Over the last few days, the Virginia Department of Taxation began the process of sending out roughly 3.2 million tax rebate payments of up to $250 per person.

Published

on

x

By Graham Moomaw

Over the last few days, the Virginia Department of Taxation began the process of sending out roughly 3.2 million tax rebate payments of up to $250 per person.

But not everybody is getting one. Eligibility for the one-time rebates, a result of huge revenue surpluses filling up state coffers, depends on how much a filer owed in state taxes for 2021.

To help people find out if they’ve got money coming their way in the next few weeks, tax officials published an online tool Monday that lets Virginians check their eligibility.

The website, which can be found here, allows taxpayers to type in their Social Security number/tax identification number and zip code, and then shows them how much money they can expect to receive.

The rebates, most of which will go out via check or direct deposit by Oct. 10, were part of the bipartisan budget deal the General Assembly approved in June. The exact timing of the payments depends on when a taxpayer filed their return, but officials have said all rebates should be completed by the end of the year.

At a budget meeting last week, tax officials said they expect to send out about 1.9 million checks and 1.3 million direct deposit payments at a rate of roughly 250,000 rebates per day.

Some taxpayers will have their rebates sent somewhere else to help settle an outstanding debt, but tax officials have said they are planning to explain where the money went in those cases.

The state has also boosted its call-center resources in anticipation of an influx of calls from taxpayers asking about the rebates. During a similar rebate initative in 2019 that involved smaller payments, the state received roughly 60,000 phone calls, according to Virginia Tax Commissioner Craig M. Burns.

“I expect we’ll receive probably north of that again this time,” Burns told the House Appropriations Committee last week.

“You might get 60,000 calls,” joked Appropriations Chairman Barry Knight, R-Virginia Beach. “If they’re not there on Nov. 1, we’re going to get 60,000 also.”

Will you help support independent, local journalism?

We need your help. RVAHub is a small, independent publication, and we depend on our readers to help us provide a vital community service. If you enjoy our content, would you consider a donation as small as $5? We would be immensely grateful! Interested in advertising your business, organization, or event? Get the details here.

Continue Reading