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Richmond Region Tourism launches Tourism Master Plan during annual meeting

The Master Plan, “Richmond Region 2030, A Strategic Direction for the Richmond’s Visitor Economy,” was developed in 2019 with extensive feedback and input from the community. Consultants asked questions of key stakeholders during 115 interviews and surveyed 1,000 visitors and 2,100 residents, and hosted 50 people in visioning workshops. 

RVAHub Staff

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At its Annual Awards and Meeting program last Friday, Richmond Region Tourism introduced its tourism master plan, a 10-year strategic vision to enhance the region’s visitor experience while balancing the quality of life for residents. The virtual event, organized via Zoom, also included an awards program and updates from national expert Adam Sacks on tourism trends and COVID-19 economic recovery predictions.

The Master Plan, “Richmond Region 2030, A Strategic Direction for the Richmond’s Visitor Economy,” was developed in 2019 with extensive feedback and input from the community. Consultants asked questions of key stakeholders during 115 interviews and surveyed 1,000 visitors and 2,100 residents, and hosted 50 people in visioning workshops.

The 10-year plan aims to responsibly grow the region’s tourism industry while supporting quality of life for all residents. It includes three initial focus areas:

  • Experience development: Enhancing and developing tourism experiences within the Richmond region that meet the needs of contemporary travelers.
  • Infrastructure and investment: Investing in facilities and infrastructure to maintain, refresh, and upgrade the existing tourism experience, addressing gaps and capitalizing on future growth opportunities.
  • Industry advancement and advocacy: Devoting capacity, influence, skills, and resources to projects aligned with the mission of marketing the region as a destination, while at the same time advancing initiatives that improve the destination experience for visitors and residents.

“The Richmond Region 2030 plan takes a strategic and community-based approach to defining an overarching vision and competitive positioning for our region as a destination,” said Jack Berry, president and CEO of Richmond Region Tourism. “This is an exciting roadmap for the future of our region. We look forward to actively engaging and listening to the community as we move forward with the plan and its priorities in the years to come.”

Richmond Region Tourism’s annual meeting also showcased local leaders for their contributions to tourism and the economy.

Virginia Museum of Fine Arts Director Alex Nyerges and former Hanover County Administrator Cecil R. “Rhu” Harris Jr. received the Tourism Impact Award, the highest honor given each year. Both were recognized for their long-term and significant impacts to the region’s tourism industry.

Members from the BLK RVA Action Team – Enjoli Moon (chair), Josh Epperson, Amy Wentz, and Free Bangura – were honored with the Chairman’s Award, given to a person or organization who has made the greatest contribution during the previous year. BLK RVA is a collaborative initiative between Richmond Region Tourism and an advisory board of community members focused on developing unique ways to attract tourism while highlighting Richmond’s Black culture and businesses.

As part of the meeting, Adam Sacks, president of research firm Tourism Economics, highlighted data trends and economic rebound strategies to support COVID-19 economic recovery.

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Business

New York Deli crowdfunding project to add Carytown’s first rooftop bar, outdoor movie theater, and event venue

The plans would see the one-story restaurant add a deck and dining options to their roof as well as a stage for events and a large projection screen upon which to show movies.

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One of Richmond’s oldest restaurants has announced a new Kickstarter campaign they hope will help them become Carytown’s first rooftop bar and movie theater, and one of the few event spaces in the neighborhood. New York Deli, located at 2920 W. Cary Street, announced the campaign yesterday.

The plans would see the one-story restaurant add a deck and dining options to their roof as well as a stage for events and a large projection screen upon which to show movies.

The campaign has already raised $17,000 as of this writing; owners hope to raise $145,000 to cover construction costs in addition to a $25,000 downpayment made to a local construction company handling the project.

New York Deli is offering a range of incentives to supporters ranging from a date night dinner for two package all the way up to a catered event and full event venue rental that’s being pitched to brides and grooms to be who may have had to change their wedding plans during the pandemic.

If all goes to plan, the space should open in July. You can learn more about the project here.

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Business

Mediterranean restaurant taking over former Urban Farmhouse spot in Scott’s Addition

The vacant space at 3031 Norfolk Street is being renovated for a planned July open date.

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From Richmond BizSense:

One of the more prominent restaurant spaces in Scott’s Addition left vacant due to the pandemic has been snapped up by a pair of local industry veterans.

John Reynolds and Steve DeRaffele are preparing to open Pinky’s, a full-service Mediterranean restaurant in the former Urban Farmhouse space at 3031 Norfolk St.

Pinky’s menu will take influences from the entire Mediterranean region, while the restaurant’s name is a nod to DeRaffele’s late mother whose nickname was Pinky.

“I learned how to cook from her and want to make the kind of stuff I learned to make at home,” DeRaffele said. “Now I can bring people into our space and cook for them like I would if they were at my house.”

Continue reading here.

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Arts & Entertainment

Weekly pop-up market coming to the Diamond every Saturday beginning April 10th

River City Festivals is partnering with The Richmond Flying Squirrels to present a new weekly Popup Market that will be held Saturdays at The Diamond in Richmond, beginning April 10th from 10 am-4 pm.

RVAHub Staff

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River City Festivals is partnering with The Richmond Flying Squirrels to present a new weekly Popup Market that will be held Saturdays at The Diamond in Richmond, beginning April 10th from 10 am-4 pm.

PopUp Market at The Diamond will feature dozens of rotating artisans, craft, and other local business vendors as well as food and dessert sales and beer and wine. Each week will showcase a new lineup of vendors including Woodworking, Art & Homemade, Activities & Games, Clothing, Jewelry & Accessories, Kitchen & Beverage, Beauty Supplies & Services, Pet & Pet Supplies, Kids Games & Activities, Desserts, Beer & Wine, Locally Grown Products, CBD, Non-Profit & Cause Based, and more, according to organizers.

The full lineup of participating vendors can be viewed at RiverCityFestivals.com. Local vendors and other businesses interested in participating can find more information and register at the same website.

PopUp Market at The Diamond will be held rain or shine in the “Blue Lot” directly next to The Diamond located at 3001 N. Arthur Ashe Blvd.

All COVID guidelines will be strictly adhered to according to the then-current requirements and guidelines.

The Richmond Flying Squirrels are the host organization for the PopUp Market, River City Festivals is the organizer and promoter, proceeds from the event will go towards Giving Local, helping to support small businesses.

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