On Friday, September 20th, Drive Shack will open the doors to its 65,000-square-foot Richmond-Short Pump venue. The new golfing, social, and dining destination will offer a mix of friendly competition, food and drinks, and interactive golf gaming.
Guests can socialize in one of the 96 private, all-weather driving bays as they try to best each other at a variety of fun, augmented-reality games.
Drive Shack is meant for all skillsets and there is no membership required to partake in Drive Shack’s proprietary interactive golf games, which include Monster Hunt, a creature-slaying challenge where the goal is to be the first to rescue the Drive Shack princess. Access to the range, golf clubs, unlimited balls, all games, and virtual courses are included in the hourly price.
Drive Shack’s ranges are also equipped with an augmented reality experience called TrackMan, a Range Doppler radar-based technology which provides precision ball tracking in real-time.
Guests can also compete at a number of retro arcade games dispersed throughout the multi-level venue; take in the view from the rooftop terrace lounge equipped with firepits; watch the latest sporting events on one of the venue’s more than 300-plus TVs; or hit up Drive Shack’s range of special and themed events, including social leagues, boozy brunches, live music nights, and holiday bashes.
The menu of chef-driven dishes is designed to be shared and includes truffle flatbreads, pork wings, watermelon “poke” bowls, and specialty ice cream sandwiches, featuring unique and locally-influenced flavors. The bar program offers a variety of creative cocktails, canned wine, treats like boozy cereals, and local craft beers including a Drive Shack house brew made by Hardywood Park Craft Brewery.
Drive Shack also caters to avid golfers with virtual courses from around the world such as St. Andrews Links Old Course and PGA National, as well as Pro Practice technology, which reports on golfers’ swings measuring ball distance, spin and speed. Drive Shack Academy provides lessons and clinics with a PGA Pro instructor. For kids, Drive Shack’s Summer Swing Academy offers five fun-filled days of golf coaching.
The Drive Shack Richmond-Short Pump venue is located at 1647 Four Rings Drive, Goochland, Virginia, and will be open Sunday through Thursday from 9 a.m. to 12 a.m. and Friday and Saturday from 9 a.m. to 1 a.m. Pricing ranges from $25 to $45 per hour, based on time of day.