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Richmond Kickers launch new mobile app to engage fans as season begins

With the fan experience as a center of the club’s mission and ambition, the new App will open up new and more interactive channels.

RVAHub Staff

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The Richmond Kickers have launched a new app in partnership with FanThreeSixty and the USL, available now in the Apple App Store and the Google Play Store.

With the fan experience as a center of the club’s mission and ambition, the new app will open up new and more interactive channels.

“Strengthening community connections, communicating our many advancements, and connecting our expanding fan base in real time to each other and with our team will greatly benefit from the new App,” said Matt Spear, President of Richmond Kickers Pro Soccer. “It will become our club’s center for announcements, ticketing, social media and more. A mobile app accelerates approachability, develops more relationships, elevates team insights, and generates 24/7 interaction.”

“As a league, we’re thrilled about the opportunity to work with the Richmond Kickers and their fans on this innovative new fan experience platform,” commented Vincent Wiskowski, the USL’s Director of Digital Projects and Emerging Technology. “We’re focused on ensuring our clubs have what they need to provide an engaging two-way connection between club and supporters, and the launch of the Kickers app represents a natural progression on this front. We’re thrilled to get going.”

Features extend beyond team announcements, roster/player insights, schedule, ticketing, merchandise, and stadium information. One example is the Matchday Fan Cam allowing fans to take photos featuring several Kickers filters to share on social media. Plus, in-game pushes will include timely updates such as starting line-ups, video highlights, game photos, and fan polls.

“We appreciate the opportunity to bring Richmond Kickers’ fans a more personalized experience through our integrated mobile app and fan engagement platform,” said Jason Houseworth, CEO, FanThreeSixty. “Together, we’re giving fans what they want, when they want it while helping the Kickers better understand their fans in order to constantly improve the fan experience.”

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Richmond Kickers Delay Start of USL1 Season by Two Weeks

Any scheduled pro club events taking place prior to the start of the season will be postponed to later dates.

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The Richmond Kickers were set to take the field on March 28th. That has now been pushed back by at least two weeks. They released a statement that will look all to familiar in the coming weeks.

Full Statement Here

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Kickers Announce Stadium Improvements

Mayor Stoney and City Stadium’s councilwoman, Stephanie Lynch were on hand along with other city leaders to announce stadium upgrades.

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Work on burying power and fiber optic lines is finishing up on the concourse.

Text from Richmond Kickers Press Release:
The Richmond Kickers are pleased to announce a number of enhancements to the nearly century old City Stadium. Built in 1929, City Stadium is seeing the first major renovations since 1994. Since 2018, the Kickers have put in close to $2 million of upgrades to the facility.

Rob Ukrop

“Mayor Stoney and City Stadium’s councilwoman, Stephanie Lynch, have been incredible advocates for the Richmond Kickers as we look to rehabilitate Richmond’s oldest and most iconic sports facility,” said Richmond Kickers Chairman, Rob Ukrop.
“Built in the 1920’s, the last time major upgrades were made to the City Stadium was in 1994 in preparation for hosting the 1995 College Cup, the NCAA Men’s Soccer Final Four.”

Councilman Addison

Ahead of the 2020 USL League One season, the major upgrades will include new field lighting from Musco Lighting, fiber installed inside the stadium from Segra in order to bring Wi-Fi into the stadium to enhance the fan experience, and a new field irrigation system. The project manager for the upgrades has been Justin Cornwell of Draper Aden Associates. E.J. Wade Construction are the general contractors.

Mayor Levar Stoney

“The Kickers are valuable partners who not only contribute to the development of our professional sports economy but also promote wellness and engagement in the beautiful game throughout our community,” said Mayor Stoney.
“We appreciate the Kickers’ contributions to City Stadium and the City of Richmond, and we’re pleased to be able to provide upgrades to this venerable venue, which will enhance the fan experience and support the team’s commitment to excellence on and off the field.”

Councilwoman Stephanie Lynch


President/GM Matt Spear and Head Coach/Sporting Director Darren Sawatzky

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Photos: Pre-season Match Kickers vs Virginia United

Kickers take the win over amateur side Virginia United on a chilly Saturday night.

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The Kickers continue to prepare for the home opener on March 28th. On Saturday they faced Virginia United a team that they previously played in last year’s Lamar Hunt U.S. Open Cup.

The visitors never really threatened but managed to go into the half with a 0-0 scoreline. The second half was all Richmond Kickers and they netted 3 goals.  Emiliano Terzaghi, Ryley Kraft, and Stan Alves all got on the scoresheet. The prettiest of the goals was Ryley as he slammed one in a free-kick.

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