New Lidl grocery store near Richmond-Henrico line set to open May 3rd

A new Lidle store–the closest yet to the City of Richmond–will open May 3rd, it was announced on Monday. Located at 4700 W. Broad Street, the newly built store will open its doors at 8:00 AM, immediately following a ribbon cutting ceremony at 7:40. The location will be Lidl’s sixth in the Richmond area.

The store will offer grand opening specials at the new Henrico store on a first come, first served basis. The first 100 customers to arrive will also receive a wooden coin for a chance to win up to $100 in Lidl gift cards. Shoppers will also be able to sample Lidl’s product line and get a free Lidl reusable bag. The fun continues throughout the grand opening weekend with games, activities, prizes, special deals, and giveaways.

Similar in concept to Aldi, Lidl stores offer larger store layouts and more products, but the same concept of discounted goods, many of which are store brands.

Some of what you can expect, from Lidl:

• Newly-Built, Beautiful Stores and Easy-to-Shop Layouts: The new W. Broad Street store will be a newly constructed facility, featuring an easy-to-shop layout with six wide aisles.
• Award Winning Wines:  Lidl’s exclusive wine range, which is curated by Lidl’s Master of Wine, Adam Lapierre, has won more than 200 medals at prestigious wine competitions across the country.  Most recently, Lidl was awarded more than 40 medals for its American wines at the 2018 San Francisco Chronicle Wine Competition, the largest American wine competition in the world.
• Fresh Baked Goods: Customers will be greeted each day with the smell of Lidl’s top-quality breads and pastries, which are baked fresh throughout the day.  A bakery will be located at the entrance of the store.
• Healthy, Sustainable Choices:  Lidl is committed to offering a wide range of healthy and sustainable options.   All fresh and frozen seafood in Lidl’s everyday assortment will be certified sustainable by either the Marine Stewardship Council (MSC), Best Aquaculture Practices (BAP), or the Aquaculture Stewardship Council (ASC). Lidl’s high quality private label products also have no certified synthetic colors, added MSG or partially hydrogenated oils (PHOs) containing trans fats.
• Organic and Gluten-Free Options: Lidl will carry a variety of organic and gluten-free items including organic fruit, vegetables, meat, dairy, and packaged food items, which will all be available at the lowest possible prices.
• Lidl’s Top Quality Products: About 90 percent of the high quality groceries available at Lidl will be exclusive brand products.  Each product on Lidl shelves is rigorously tested to ensure that it meets our high quality standards.  Hundreds of items have already won acclaim in the United States, including award-winning cheeses, wines and a range of baby products that have earned the Parent-Tested, Parent-Approved seal of approval.
• Lidl Surprises: Lidl offers an ever-changing selection of non-food products each week that will be in stores for a limited time. The selection will include fitness gear, small kitchen appliances, toys, and outdoor furniture, among other non-food items.
• Store Hours: Lidl is open during prime shopping times.  The new Henrico store will be open from 8 a.m. to 9 p.m. Monday-Sunday.