Secco Wine Bar will offer new happy hour discounts to those willing to unplug from digital devices

Secco Wine Bar will offer new happy hour discounts to those willing to unplug from digital devices

Guests willing to place their phone or other mobile devices in a box in the middle of the table will receive a discount from 5:00 – 7:00 PM in an effort to encourage guests to unplug and fully enjoy one another’s company.

Secco Wine Bar will soon offer happy hour discounts–a first in its seven year history–at its new location at Stuart Avenue and Robinson Street in The Fan, but it comes with a catch: guests must unplug from their mobile devices.

That’s right–in order to take advantage of discounted happy hour prices, guests will have to put away their phones, tablets, and laptops.

Entitled “Uncorked and Unplugged,” the happy hour will offer discounted wines beginning Monday, July 10th and will run from 5:00 – 7:00 PM.

The idea stemmed from Secco owner Julia Battaglini’s own struggle to put her devices down. “I’m on my phone or laptop constantly,” she admits. “I blame it on running a small business, but I admit to feeling the twitch of addiction. I know our guests have that feeling as well.”

She took note of the hot-button issue of digital detoxing when learning of a friend’s struggle to manage device use within his family. After observing guests being distracted by their phones rather than paying attention to their dining companions in the restaurant, along with her own phone reliance, the new happy hour concept was born.

“In the spirit of bringing back eye contact, full sentences, awkward silences, situational awareness, and sensory focus, we’re encouraging guests to power down and drink up,” she continued.

To receive the discount on drink and menu items, guests must simply put their phone in a box on the table and leave it alone. While Secco will not police phone usage, Battaglini hopes the happy hour will provide an oasis and return to old-fashioned conviviality and the art of conversation.

Secco Wine Bar is located at 325 N. Robinson Street. The happy hour will begin following the restaurant’s summer vacation from July 1st through the 6th.



About Trevor Dickerson 1711 Articles
Trevor Dickerson is the co-founder and editor of, lover of all things Richmond, and a master of karate and friendship for everyone.