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GRTC partners with local businesses to launch new rider rewards program

The new program will allow bus riders to receive discounts and specials from local shops, restaurants, and service providers simply by flashing their bus pass around town.

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Local public transit service GRTC is introducing a new rider rewards program intended to help boost ridership and connect customers to local businesses. The program, entitled RideGRTC Rewards, allows riders to get discounts at participating shops, restaurants, and service providers.

It’s all fairly simple. Riders can purchase fare cards online at GRTC’s “Online Transit Store.” All that’s needed to take advantage of discounts and specials at participating businesses is an unlimited ride bus pass.

A few partners signing onto the program at launch include Capital Ale House, the Richmond Flying Squirrels, the Science Museum of Virginia, Segway of Richmond, and Burger Bach. Riders can also plan a bus trip to each business right from the website and GRTC’s mobile app.

“This program was created in response to our riders requesting to be rewarded for frequently riding GRTC,” said GRTC CEO David Green. “We are thrilled to thank our riders for their loyalty.”

Online purchases are automatically entered for a chance to win a monthly prize. The drawings begin in June.

There is no fee for businesses to participate and merchants have full control over the rewards they want to offer riders. Those who want to participate can call 804.474.9912 for more information on the program.

Check out the running list of participating businesses here.

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Trevor Dickerson is the co-founder and editor of RVAhub.com, lover of all things Richmond, and a master of karate and friendship for everyone.

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Transportation

Four-lane section of Church Road set to undergo strategic ‘road diet’ to allow for bike lanes

The 1.8-mile portion between Wilde Lake Drive, near Lauderdale Drive, and Chapelwood Lane, near John Rolfe Parkway, will be repaved and restriped to create two travel lanes, a center turn lane and a buffered bike lane on each side.  

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A four-lane stretch of Church Road will be reconfigured this summer in a “road diet” conversion aimed at enhancing safety as well as connectivity for bicyclists and pedestrians.

The 1.8-mile portion between Wilde Lake Drive, near Lauderdale Drive, and Chapelwood Lane, near John Rolfe Parkway, will be repaved and restriped to create two travel lanes, a center turn lane and a buffered bike lane on each side.

The project, approved July 13 by the Board of Supervisors, also will provide curb ramps, median islands, signs and traffic signal modifications. Finley Asphalt & Sealing is expected to start work in August and finish in 45 days.

Church’s conversion is the type of project that can be replicated easily on four-lane, undivided roads with excess capacity because it reallocates how the pavement is used, said Terrell Hughes, director of the Department of Public Works.

In relative terms, it is an economical way to create bike lanes. Seventy-five percent of the project’s $1.2 million cost will cover the repaving, which was already slated to occur.

“That’s our big thing,” Hughes said. “As opportunities arise, we’re trying to increase our pedestrian and bike connectivity.”

Traffic engineers use “road diet” to describe the conversion of an undivided, four-lane road to a three-lane road, with two through lanes and a center lane for left turns. The redesign can bring a 19% to 47% reduction in crashes as well as lower speeds and improved access and mobility for all users, according to the Federal Highway Administration.

Church was a strong candidate for conversion because it is due for resurfacing and residents recognized the benefits, Hughes said. In a survey, 71% of 426 respondents preferred the Option 3 proposal for dual bike lanes and a median over two alternatives. Church’s four-lane stretch attracts about 8,500 vehicles per day and connects two-lane sections to its east and west.

The pending reconfiguration also dovetails with earlier initiatives to address safety concerns along the curvy road, which is home to Gayton Elementary School and provides access to Deep Run Park and nearby stores and restaurants.

In June 2019, Public Works reduced the posted speed limit to 35 mph on Church’s 3-mile stretch between Three Chopt Road and Lauderdale Drive as well as on Park Terrace. The speed limit in those areas had been 45 mph.

“Immediately, we started seeing improvements,” Hughes said.

Vehicle crashes on Church dropped from 14 in 2018 – before the change – to five in 2019, none in 2020 and two in the first six months of 2021. In addition, the average speed dropped by 5.8 mph, from 49.8 mph in 2016 and 2018 to 44 mph in 2019.

Hughes credited residents and the homeowners’ associations along the corridor for helping to shape the plan.

“We hear the residents of the county, and we’re actively working countywide on improvements that can be made,” he said.

Public Works sees the potential for similar road conversions on Dumbarton and Dickens roads in Lakeside and hopes to present proposals to the community late this year or early next year.

“We’re starting to see the benefits of slowing things down a bit,” Hughes said. “You can accommodate both cars and pedestrians without sacrificing either.”

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News

GRTC Continues Zero Fare Operations for Another Year

Hop on the bus, Gus. You don’t need to discuss much cuz this ride is free.

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Press Release from GRTC made the announcement that no fares through June 30th of 2022.

GRTC will remain Zero Fare through June 30, 2022, as approved by the Board of Directors this morning. Using State and Federal COVID relief funding, GRTC has been fareless to ride Local Bus, Pulse (Bus Rapid Transit), Express Bus, and CARE/Paratransit vans since March 19, 2020 in response to public health measures and in the interest of economically distressed communities who rely on public transit services to reach jobs, food, healthcare, and other critical community resources.

GRTC’s annual operating and capital expenditures for FY2022 are expected to approach $100 million, including $5.8 million enabling Zero Fare operations from Federal relief funding.  In FY2019 before the pandemic, GRTC received $6.8 million in fare revenue directly from riders and paid $1.6 million in expenses associated with fare collection, resulting in a $5.2 million net fare box revenue.  For FY2022, non-staffing fare expenses were removed from the budget. Fare collection staff have been offered essential non-fare job functions within GRTC. The projected net revenue difference of $5.8 million will be replaced in the budget by federal COVID relief funds as the region continues to recover economically from the pandemic.

GRTC CEO Julie Timm explains, “Although bus ridership did decline in 2020 across the nation during the pandemic, GRTC local ridership drops were modest by comparison and are already approaching pre-COVID levels.  I attribute the ridership rebound to three areas: 1) the strength of the 2018 network redesign connecting essential workers to jobs; 2) the extensive COVID protective measures enacted early and throughout the pandemic to protect staff and riders; and 3) the ongoing commitment to Zero Fare operations to protect the health and financial stability of our riders. GRTC’s focus on connecting people to essential resources resulted in higher sustained ridership. Higher ridership translates into increased Federal and State formula funding and creates a positive feedback loop for GRTC to improve and grow the region’s mobility network.”

GRTC is a public service corporation providing mobility services in the Greater Richmond area. GRTC’s current operational budget (FY21) of $60.3 million primarily funds daily mobility operations and vehicle maintenance. GRTC has provided 7.1 million trips during this FY21 (July 1, 2020 – May 31, 2021).

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Government

A quirky ‘yield to pedestrians’ sign on Brookland Park Boulevard is serving as an experiment in driver behavior

An interesting experiment is taking place in the Brookland Park area at the intersection of traffic, human behavior, and safety – and it’s all playing out on the r/rva Subreddit.

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An interesting experiment is taking place in the Brookland Park area at the intersection of traffic, human behavior, and safety – and it’s all playing out on the r/rva Subreddit.

After a yield for pedestrians sign was placed in the middle of Brookland Park Boulevard at Richmond-Henrico Turnpike, intrepid citizens, and Reddit user AndrewTheGovtDrone specifically, have documented drivers’ awareness (or lack thereof) of the sign, placed hats, balloons, and other items on or around the sign to see if or how it affects driver behavior, and witnessed it be struck by vehicles more than 30 times – and those were just the incidents caught on a video camera set up for a mere 16 hours.

Some stats about the sign and what affected driver behavior from the original post:

General Stats

The videos were taken on Thursday, April 8th (4/8/21). Saturday, April 10th (4/10/21) and Monday, April 12th (4/12/21). Altogether, the videos captured over 16 hours of intersection activity. The below stats are derived from the review of that footage. During this period:

  • 655 vehicles made the left turn off of Richmond-Henrico Tpk onto Brookland Park Blvd.

  • Of the 655 vehicles, 29 were “Commercial vehicles”( i.e. trucks, vans, uHauls, box-trucks, delivery trucks, buses, etc.). Pickup trucks and SUVs were not considered “Commercial vehicles” unless they were towing a trailer.

  • The sign was struck at least 22 times during these three days. It is entirely possible that additional collisions happened before the camera was deployed and/or after the camera died.

  • No commercial vehicles ever struck the the sign. All were able to navigate the intersection without colliding with the pedestrian sign.

  • Based on the data, drivers turning left onto BPB navigate the intersection without issue 96.6% of the time. In other words, the overwhelming majority of drivers are able to make a proper and safe turn. Collisions were not related to type of car being driven as all car types were shown to be capable of making the turn successfully if driven correctly.

  • During this period, 229 pedestrians were recorded crossing the intersection. This is likely a significant undercount due to the placement of the camera. The majority of pedestrians were bikers and dog-walkers.

Additional Information
  • As silly as the balloons were, they had a significant positive impact on driver behavior. Prior to the balloons, the sign was hit six (6) times on Monday. Following the balloon placement, the sign was hit only one (1) time.

  • Interestingly, drivers seemed to make the turn “most appropriately” (i.e. a squared-off turn) during high-traffic periods. When there was oncoming traffic, users took extra precaution to not cross the yellow lines and complete their turn “inside” the intersection. Drivers were generally more “reckless” when the roads were open.

  • The majority of pedestrians using the intersection crossed in the intersection on the “other” crosswalk, the one not being desecrated. However, the crosswalk that our champion guards is high-volume for users of the bus system.

  • At least one (1) couple hung out at the intersection for about 30 minutes waiting to see someone run our sign over. Fortunately for our sign and unfortunately for them, no one trampled him.

  • There were either two (2) separate Carvana deliveries observed or someone returned their Carvana vehicle a few days after receiving it. I’d love to get to the bottom of this.

  • As many have anecdotally reported, drivers seem unsure about what is expected of them when they approach these signs. Some slow down, most carry on without changing behavior, a small subset come to a complete stop. The City may do well to better communicate the expectations for both drivers and pedestrians related to the signs.

Based on what I saw, the takeaway is pretty clear: the sign is not the problem. #RVASIGNGANG #SIGNMEUP

As one commenter said in the original post, data is sexy, and while these experiments are entertaining, the more important outcome is that it’s all bringing attention to Richmond’s lack of pedestrian infrastructure and drivers’ carelessness at particularly nefarious intersections such as this one.

You can follow along with the sign’s saga here. A a few photos from the great experiment are below.

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