Downtown
RVA Legends — Good Luck! Part 5
A look into the history of Richmond places and people that have disappeared from our landscape.

Never send to know for whom the goose quacks; it quacks for thee.
What’s a little graft between friends? This was the Gilded Age mindset that William Ziegler represented, and he lived to see the beginning of its end.
It was at this point that error and evil was added to their advertising methods, and to the decision to add to the advertisements of cream of tartar baking powder, that is, the proper and legitimate statement of its merits, a new feature which represented the manufacturers of alum and alum-phosphate baking powders as using an acid ingredient which was dangerous to health, can be traced the source from which has flowed in logical sequence a train of evils and embarrassments which has led to the indictment for bribery and corruption of the strongest individual mind which the years of struggle and controversy have brought to the surface. [BPC1]

[VFLD] — 1897
The high-priced Baking Powders that have been on the market for the last fifteen or twenty years are quoted to-day at the same prices as they were fifteen years ago, while the cost of raw material for the manufacture of Baking Powder has declined, in the mean-while, more than sixty per cent. The high-priced manufacturers have endeavored, and are still endeavoring, to hold their ground, by the most expensive advertisements. in preference to reducing their prices to what they ought to be. The cause of the unjust is bound to fail. “Good Luck” Baking Powder was placed on the market on the basis of a small margin of profit to its manufacturers, and at a price based on the present cost of raw material. The difference in price of “Good Luck” and the high-priced powders is not a difference in Grade, Quality, or Merit, but simply represents the decline in cost of raw material during the last fifteen years. and further marginal profit to the high-priced manufacturers. [VFLD]

[BPC2] — St. Louis Globe-Democrat — April 11, 1903
Royal Baking Powder’s pursuit of state-based Pure Food Laws proved it was not above the occasional friendly bribe to ensure passage of favorable acts. In the case of the State of Missouri, it ended up being a quite a number of them.
Journalistic investigation into the baking powder shenanigans ended up producing a slew of political cartoons on the subject, as well as the resignation of a Lieutenant Governor.

[BPC2] — St. Louis Republic — April 27, 1903
Not the least interesting feature of the boodle scandal in Missouri has been the sensational disclosures of the part played by the Baking Powder Trust. The investigations of the Cole County Grand Jury, and a similar body in St. Louis, has led to the indictment of seven Senators, among them Farris, the undisputed leader of the Missouri Senate; and to the flight of Lieutenant-Governor Lee, his return, his confession that he received a bribe, and that he received several thousand dollars which he handed to Senator Farris for distribution among other Senators. This was followed by his resignation as Lieutenant-Governor, and its prompt acceptance by Governor Dockery. Four indictments have been found against Daniel J. Kelley, president of the National Health Society, which, according to sworn testimony, was composed of Kelley, an itinerant Baptist preacher, and ex-Governor and present United States Senator Wm. J. Stone. Kelley, it is charged, was simply the legislative agent of the Baking Powder Trust, while Stone was employed by the baking powder lobby at an expense of $5,000 a year. Kelley is now a voluntary exile in Canada with a price upon his head. Ex-Governor Stone stands discredited at home an object of pity in the ruins of his political hopes and aspirations. [BPC1]
Ziegler himself was snared in this hail of indictments in 1902, but Governor Odeil of New York refused Missouri’s request to hand his corrupt ass over. Though wanted, he remained happily aloof, with his clubs, yachts, and society affairs, until his death by stroke in 1903.

[USDA] — 1910
That was great news if your business was Simon Pure. It wasn’t the case for Southern Manufacturing, who got nabbed by The Man.
On or about June 2, 1908, the Southern Manufacturing Company, of Richmond, Va., shipped from the State of Virginia to the State of Louisiana 501 cases of baking powder. Examination of samples of this shipment made in the Bureau of Chemistry, United States Department of Agriculture showed it to be misbranded within the meaning of the Food and Drugs Act of June 30, 1906. It appearing from the findings of the analyst and report made that the shipment was subject to seizure under section 10 of the act, the Secretary of Agriculture reported the facts to the United States attorney for the Eastern District of Louisiana. In due course a libel was filed against the said 501 cases of baking powder, charging misbranding. Two hundred cases were labeled “One hundred Cans six-ounce Good Luck One Spoon Baking Powder, Southern Mfg. Co., Richmond, Va.”, and 301 cases were labeled “ Fifty Cans sixteen-ounce Good Luck One Spoon Baking Powder, Southern Mfg. Co., Richmond, Va.”, which form of labeling is false, misleading, and deceptive, in that it indicates that the cans contained six ounces, and sixteen ounces, respectively, whereas in fact the average in weight of the unit packages is considerably less than claimed in each case.

(LOC) — The Times-Dispatch — Sunday, May 28, 1911
Oops.
Despite this setback, things seemed to be going Southern Manufacturer’s way. An easing of pressure from Royal, and continuing strong sales pointed the way to further expansion.
The growth of “Good Luck” Baking Powder is due to the selection of the best ingredients, of the highest standard, carefully maintained by chemical analysis, and combined in a a happy formula that produces the highest leavening properties and the most wholesome and nutritious bread. This is the reason why “Good Luck” Baking Powder has outgrown its present large quarters and made necessary the erection of an additional big factory, work on which will begin shortly. (LOC)
The facility at Seventh and Perry Streets in Manchester doubled in size. Good times!

(Nolde Condos) — Nolde Bakery Building
Unfortunately, there were other trends in the Progressive Era, such as the rise (sorry) of industrial bakeries, that foreshadowed doom. In 1900, 95% of all flour produced in the U.S. went to homes; by 1911, this number had dropped sharply, and only 35% of families were making their own bread. [BBR] That meant a lot fewer sales of those 6 and 16 ounce cans of “Good Luck” Baking Powder. There was probably money to be made in industrial sales, but at no where near the same profit margin.
It would take a deeper study than this to provide the medical examiner’s opinion as to the final causes of the company’s demise, but it seems this was one hurdle too many.
The last mention of Good Luck Baking Powder was in the 1924 City Directory. The business lasted until 1932, but the glory days were over. [BBR]
Sources
- [BBR] Big Business in Richmond, The Good Luck Baking Powder Story. Ray Schreiner. June 2010.
- [BPC1] The Baking Powder Controversy, Volume I. A. Cressy Morrison. American Baking Powder Association. 1904.
- [BPC2] The Baking Powder Controversy, Volume II. A. Cressy Morrison. American Baking Powder Association. 1904.
- [VFLD] Virginia Federation of Labor Directory. 1897.
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Community
Library of Virginia Honors Deaf History Month With a Talk and Exhibition on the History of a Shenandoah County Deaf Village and Shared Signing Community
Between 1740 and 1970, Lantz Mills, Virginia, was home to many families with a mix of hearing and deaf parents and at least one or more deaf siblings.

In honor of April as Deaf History Month, the Library of Virginia will present a talk on April 22 and a traveling panel exhibition running April 1–30 on the history of the Lantz Mills deaf village and shared signing community in Shenandoah County, Virginia. Both are free.
Between 1740 and 1970, Lantz Mills, Virginia, was home to many families with a mix of hearing and deaf parents and at least one or more deaf siblings. When both the hearing and deaf members of a locality use a shared visual language to communicate, that is known as a shared signing community. Those familiar with deaf culture may know that Martha’s Vineyard, the island off Massachusetts, was home to a shared signing community where 25% of the population was deaf. But few know that Virginia had a deaf village and shared signing community in Shenandoah County.
The Lantz Mills Deaf Village panel exhibition has appeared at Shenandoah County Public Library and the Northern Virginia Resource Center for Deaf and Hard of Hearing People. It will visit the Eastern Shore Public Library in June. The exhibition is available for display at public libraries and other cultural facilities. For more information, contact Barbara Batson at [email protected] or 804.692.3721.
The talk and exhibition are made possible in part with federal funding provided through the Library Services and Technology Act administered by the Institute of Museum and Library Services. For more information about the commonwealth’s deaf culture, visit the Virginia Deaf Culture Digital Library at https://deaflibva.org.
DEAF HISTORY MONTH TALK | The Lantz Mills Shared Signing Community
Saturday, April 22, 2023 | 10:00–11:00 a.m. | Free
Place: Lecture Hall, Library of Virginia, 800 East Broad St., Richmond, VA 23219
Registration suggested: https://lva-virginia.libcal.com/event/10478065
In honor of Deaf History Month, the Library presents a talk exploring the history of the Lantz Mills deaf village in Shenandoah County, Virginia, by deaf historian and advocate Kathleen Brockway, who is also a Lantz Mills deaf village descendant.
DEAF HISTORY MONTH PANEL EXHIBITION | Lantz Mills Deaf Village
April 1–30, 2023 | Monday–Saturday, 9:00 a.m.–5:00 p.m. | Free
Place: Lobby & Pre-function Hall, Library of Virginia, 800 East Broad St., Richmond, VA 23219
In honor of Deaf History Month, the Library presents a panel exhibition exploring the history of the Lantz Mills deaf village in Shenandoah County, Virginia. This six-panel traveling exhibition features the history of prominent deaf villagers such as the Hollar and Christian families, deaf members’ involvement in local businesses, and even a budding romance within the community. Each panel includes a QR code that links to ASL interpretation of the text featured. A booklet about the topic written by deaf historian and Lantz Mills deaf village descendant Kathleen Brockway will be available to exhibition visitors while supplies last.
Downtown
Feds identify ‘significant’ ongoing concerns with Virginia special education
After failing to meet federal requirements to support students with disabilities in 2020, the Virginia Department of Education will remain under further review by the federal government after continuing to fall short in monitoring and responding to complaints against school districts, according to a letter from the U.S. Department of Education.

By Nathaniel Cline
After failing to meet federal requirements to support students with disabilities in 2020, the Virginia Department of Education will remain under further review by the federal government after continuing to fall short in monitoring and responding to complaints against school districts, according to a letter from the U.S. Department of Education.
“We have significant new or continued areas of concerns with the State’s implementation of general supervision, dispute resolution, and confidentiality requirements” of IDEA, stated the Feb. 17 letter from the Office of Special Education Programs.
The U.S. Department of Education first flagged its concerns in a June 2020 “Differentiated Monitoring and Support Report” on how Virginia was complying with the Individuals with Disabilities Education Act, following a 2019 visit by the Office of Special Education Programs.
IDEA, passed in 1975, requires all students with disabilities to receive a “free appropriate public education.”
The Virginia Department of Education disputed some of the federal government’s findings in a June 19, 2020 letter.
Samantha Hollins, assistant superintendent of special education and student services, wrote that verbal complaints “are addressed via technical assistance phone calls to school divisions” and staff members “regularly work to resolve parent concerns” by providing “guidance documentation” and acting as intermediaries between school employees and parents.
However, some parents and advocates say systemic problems in how the state supports families of children with disabilities persist. At the same time, a June 15, 2022 state report found one of Virginia’s most critical teacher shortage areas is in special education.
“Appropriate policies and procedures for both oversight and compliance, and their implementation, are crucial to ensuring that children with disabilities and their families are afforded their rights under IDEA and that a free appropriate public education (FAPE) is provided,” said the Feb. 17 letter from the Office of Special Education Programs.
While the U.S. Department of Education wrote that it believes the Virginia Department of Education has resolved some of the problems identified in 2020, including resolving complaints filed by parents and creating a mediation plan, it said it has identified “new and continued areas of concern” and intends to continue monitoring Virginia’s provision of services for students with disabilities.
Among those are ongoing concerns over the state’s complaint and due process systems that “go beyond the originally identified concerns” originally found. The Office of Special Education Programs writes it has concluded Virginia “does not have procedures and practices that are reasonably designed to ensure a timely resolution process” for due process complaints.
The department also said it has concerns over the practices of at least five school districts that are inconsistent with IDEA’s regulations.
The decision comes after the U.S. Department of Education announced in November that Fairfax County Public Schools, Virginia’s largest school district, failed to provide thousands of students with disabilities with the educational services they were entitled to during remote learning at the height of the COVID-19 pandemic.
Virginia is also facing a federal class-action lawsuit over claims that its Department of Education and Fairfax County Public Schools violated the rights of disabled students under IDEA.
Parents involved in the case said the Virginia Department of Education and Fairfax school board “have actively cultivated an unfair and biased” hearing system to oversee challenges to local decisions about disabled students, according to the suit.
Charles Pyle, a spokesman for the Virginia Department of Education, said in an email that “VDOE continues to work with our federal partners to ensure Virginia’s compliance with all federal requirements, as we have since the ‘Differentiated Monitoring and Support Report’ was issued in June 2020.”
The federal government said if Virginia could not demonstrate full compliance with IDEA requirements, it could impose conditions on grant funds the state receives to support early intervention and special education services for children with disabilities and their families.
Last year, Virginia received almost $13.5 billion in various grants linked to IDEA, according to a July 1, 2022 letter to former Superintendent of Public Instruction Jillian Balow, who resigned on March 9.
James Fedderman, president of the Virginia Education Association, blasted Gov. Glenn Youngkin’s administration after the findings were released.
“While the Youngkin administration has been busy waging culture wars in schools, his administration has failed to meet basic compliance requirements with the U.S. Department of Education for students with disabilities,” Fedderman said. “This failure threatens our federal funding for students with disabilities and is a disservice to Virginia families who need critical special needs support.”
Downtown
Richmond 911 callers can soon provide feedback on calls for service via text message
Beginning March 20, those who call 911 with some types of non-life-threatening emergencies will receive a text message within hours or a day after the call with a short survey about the service they received on the call.

Some 911 callers in Richmond will begin to receive follow-up text messages next week asking for their ranking of the service they received and additional information.
Beginning March 20, those who call 911 with some types of non-life-threatening emergencies will receive a text message within hours or a day after the call with a short survey about the service they received on the call.
The Richmond Department of Emergency Communications, Preparedness and Response is using the feedback from callers as another way to ensure that it is continuing to deliver excellent emergency services to Richmond.
“It is very important that those who receive the text message answer the questions as accurately as possible, based on the service they received on the call, not on the response from first responders with different agencies,” said Director Stephen Willoughby. “We use the feedback that callers provide to monitor and improve our 911 services to Richmond residents and visitors, as well as the other measurements of service that we have in place.”
Those who would like to offer feedback, but do not receive a text message, are encouraged to email [email protected] or call 804-646-5911. More information about offering commendations or filing a complaint is on the department’s website athttps://www.rva.gov/911/comments. In addition, the department conducts a full survey of adults who live, work and study in Richmond every two years. More information about those surveys and results are at https://www.rva.gov/911/community-outreach.
The Department of Emergency Communications, Preparedness and Response is using a third-party vendor, PowerEngage, to send the text-message surveys and report the results. Text messages may be sent for other uses in the future.
More information about the text-message surveys, from the news release:
- The answers that callers provide in the text message have no effect on the service provided to that caller.
- Callers who do not want to participate in the text-message survey would simply not respond to the text message. They also may reply STOP to opt out of future text surveys from DECPR.
- Callers should not use the surveys to report any other emergency or request help. They would need to call or text 911 for immediate help. To file a police report or request nonemergency public safety help, call 804-646-5100. For other city services, call 311, visit rva311.com or use the RVA311 app.
- Those who have further questions or would like to request a call-back from a staff member about the survey or their experiences, may email [email protected].
- More information about the after-call survey is at https://www.rva.gov/911/survey.