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Lisa Sims named new Executive Director of Venture Richmond

Sims, who has been with the organization since 2006, has served as its interim Executive Director since Jack Berry’s departure in April of 2016.

RVAHub Staff



The Executive Committee of Venture Richmond has appointed Lisa Sims to the position of Executive Director, effective immediately.

Sims has been with Venture Richmond since 2006, shortly following the merger that created the organization, and has served as Deputy Director for the past five years. Since the retirement of Venture Richmond’s former Executive Director Jack Berry in April 2016, she has served in an interim role.

“Lisa has been the heartbeat of our organization for many years and she has performed admirably during the last year as interim Executive Director,” said Venture Richmond Executive Committee Chair Brian Jackson. “Our unanimous decision to appoint Lisa is a testament of our confidence and her value to the organization and RVA.”

Lisa was initially hired as the Director of Events and the Director of the Richmond Folk Festival, an event that has grown to become the largest annual music festival in Virginia. The Richmond Folk Festival is recognized by the National Endowment for the Arts and the National Arts Council as a national model for the quality and diversity of its programming, and for its community engagement. It continues to be the largest folk festival of its kind in the country.

She has also been responsible for directing all Venture Richmond signature events including Easter on Parade, the 2nd Street Festival, Friday Cheers, TEDxRVA, RVA Fireworks on the James, and the opening ceremonies of the 2015 UCI World Championship. She also serves as co-director of Dominion Riverrock, in partnership with Richmond Sportsbackers.

During her tenure, Lisa has worked with the Venture Richmond Board of Directors and community leaders to design, develop, and implement key strategic economic development and promotional initiatives. She leads cross-functional teams that include marketing, media development, public relations, infrastructure development, and community engagement to increase downtown Richmond’s economic vitality.

“I love Richmond, have lived in the City for nearly 20 years, and I’m proud to have had three children graduate from Richmond Public Schools,” Sims said. “I’ve seen downtown change dramatically over the last two decades, and I’m proud to be a part of an organization that has contributed to those positive changes. I’m humbled and delighted that our Board leadership has placed such confidence in me. My heart is in the City of Richmond.”

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