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Must-See RVA! — W. T. Grant & Company

A look into the history of Richmond places that are still part of our landscape.

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321 East Broad Street
Built, 1939
Architect, Baskervill & Son

Built for W. T. Grant, this building is one of the finest early modern buildings in downtown. The curved show windows and glass block were both stylish and handsome. The limestone is well detailed, with alternating wide and narrow courses of stone.

The limestone is well detailed, with alternating wide and narrow courses of stone. The subdivision of the building has mutilated it, though. The signs are as disruptive as any in the city. As a building of our recent past, it is easy to underestimate its architectural virtues.

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The fine detailing and curved forms spare this building from the blandness which is typical of the architecture of the 1940s and 1950s. [ADR]

And shamelessly imitated, or so it seems. It would be interesting to know if Baskervill also worked on the Liggett’s building in Miami Beach, which is also still standing.


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Must-See RVA! is a regular series
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