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New book from two local authors aims to help people overcome unconscious biases

“We’re all biased–even nice people like you,” says Tiffany Jana, co-author of “Overcoming Bias: Building Authentic Relationships Across Differences.”

Trevor Dickerson

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Collaboration is nothing new for Richmonders Tiffany Jana and Matthew Freeman. The two are married and founded local business TMI Consulting together. Now they have written a book together—”Overcoming Bias: Building Authentic Relationships Across Differences.”

“We’re all biased–even nice people like you,” Jana, CEO and president of TMI said. “It’s how we’re wired. As humans we have a tendency to prefer some things and people more than others. We use it without thinking when making rapid choices every day.”

“The problems can start when we encounter people who are different from us and our reaction is to mistrust or fear them–without actually knowing them at all,” said Freeman, TMI’s principal consultant. “That’s challenging when we want or need to build relationships with people from different walks of life. We push people away if we let our thoughtless biases rule us.”

41brnqlv4ul-_sx322_bo1204203200_Jana and Freeman offer solutions, tools, and stories based on their careers as global diversity and inclusion strategy consultants. These include personal stories. As a biracial couple, they live and breathe diversity and are conspicuously joyous about the life they share.

“We wrote this book because in our work as management consultants, we are constantly faced with challenges that emerge as a result of unchecked bias,” said Jana. “There is no need to wait until employees start looking for work elsewhere or worse, until someone sues you or your company.”

“We also wrote it for people who want to understand unconscious bias better and take action to help themselves or other people around them,” Freeman continued. “The book can provide you with skills you, your friends and family or your teams need to work together.”

Both authors are hosting a book signing and launch party on Thursday, November 10th at Chop Suey Books, located at 2913 W. Cary Street. The event runs from 6:00 – 7:00 PM.

Learn more and RSVP here. You can pre-order the book here.

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Trevor Dickerson is the Editor and Co-Founder of RVAHub.