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Summit Media debuts classic hip hop format on new signal with “G104.3”

Ain’t nuthin’ but a ‘G’ thang, baby.

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At a time when an increasing number of FM stations are filling open frequencies on Richmond’s airwaves, radio group Summit Media has added one more. The latest addition, however, is something entirely new to the market.

On Wednesday at noon, the company launched “G104.3,” at 104.3 on the FM dial featuring classic hip hop from the 1980s through the 2000s and artists such as Snoop Dogg, Salt N Peppa, Jay Z, TLC, Naughty By Nature, Run DMC, and 2Pac. The station stunted by playing a loop of Dr. Dre/Snoop Dogg’s “Nuthin’ But A ‘G’ Thang” for several days leading up to the launch.

“This station appeals to a diverse group of listeners who grew up embracing Hip Hop Culture and listening to Hip Hop,” said G104.3 Program Director Melissa Chase. “While they have matured in age, lifestyle and social awareness they are still extremely passionate about this music.”

G104.3 (licensed as W282CA) is an FM translator of WKHK-FM–which means its signal strength is a bit weaker than most full-power broadcast stations–is aided by its central tower location in Richmond’s Near West End and can be clearly heard throughout Metro Richmond (check out the coverage map here).

“SummitMedia is thrilled to launch a new signal into the market,” said Richmond market President Bob Willoughby. “Classic hip hop is an underserved audience segment and we are excited to be able to bring G104.3 to Richmond.”

With the addition of G104.3, SummitMedia Richmond now operates six FM stations in the market including country station K95 (WKHK 95.3 FM), Classic Rock 96.5 FM (WKLR), classic hits format Star 100.9 (WJSR-FM), adult contemporary 103.7 Play (WURV) and top 40 station Hot 106.1 (WURV HD2–the company’s first translator-based station in the Richmond market).

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Trevor Dickerson is the co-founder and editor of RVAhub.com, lover of all things Richmond, and a master of karate and friendship for everyone.

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Arts & Entertainment

Axe-throwing chain set to open near The Circuit Arcade Bar in Scott’s Addition

The venue will open in the former Nicholson Sprinkler Corp. building at 3100 W. Leigh Street in the heart of the neighborhood.

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From Richmond BizSense:

After its first attempt to get into the Richmond market fell flat, a Canadian axe-throwing bar is back with a location coming to Scott’s Addition.

Bad Axe Throwing is preparing to open at 3100 W. Leigh St. in a 5,000-square-foot space in the old Nicholson Sprinkler Corp. building.

Based in Ontario, Bad Axe has nearly 50 locations throughout the U.S., Canada and the U.K. In 2018, it began planning a Richmond location on West Broad Street, across from the forthcoming Whole Foods in Sauer Center.

But those plans fell through last spring. Bad Axe owner Mario Zelaya said there was an issue about the amount of parking available at that location, which caused them to scrap the plans.

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Business

Nine-acre Elks Lodge property near Innsbrook slated to be transformed into mixed use development

Highwoods Properties paid $3.3 million for the nine-acre Elks Lodge near Innsbrook After Hours and plans to mull over mixed-use, high density options for the site.

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From Richmond BizSense:

One of the biggest landlords in Innsbrook has amassed more land in the area, this time snagging a block of acreage next to the site where the Innsbrook After Hours concert series is held.

Highwoods Properties last month bought the Benevolent & Protective Order of Elks Lodge No. 45 property at 10022 Elks Pass Lane in Henrico. It paid $3.3 million for the 9-acre assemblage, which adds to another 12 adjacent and largely undeveloped acres the company already owns.

Jane DuFrane, Highwoods’ vice president and local market lead, said the company still is mulling options for the Elks land and adjacent sites, including developing a “walkable community with a mix of uses.”

“The Elks Lodge property’s contiguous proximity to our other land holdings and existing office buildings made it a natural fit for our portfolio,” DuFrane said in an email.

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Business

Container Store, Chase Bank taking over two adjacent properties at Short Pump Town Center

The former hhgregg appliances and electronics store and neighboring Matchbox restaurant are being transformed into two new-to-Richmond brands.

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Two neighboring properties at the entrance of Short Pump Town Center are set to be transformed into homes for two new-to-Richmond brands – both as reported by Richmond BizSense.

The former Matchbox Restaurant on W. Broad Street is currently being eyed for a new Chase Bank, BizSense says. Plans have been filed to transform the two-story building into a bank and drive-thru. Read more about the plans here.

Across the road, the former hhgregg appliance and electronics store – originally built as a Circuit City – is being rehabbed into a new location for The Container Store, which sells home organization and storage solutions. Check out progress of the transformation here.

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