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West of the Boulevard

City seeks proposals for redevelopment of Boulevard property with new website

The new site includes market studies, demographics, and other downloadable information for prospective developers interested in the 61-acre property.

Trevor Dickerson



The City of Richmond, in an effort to seek developers interested in redeveloping one of the last large parcels of land available within its bounds, has launched a website with information on the 61-acre site surrounding The Diamond on North Boulevard.

The website,, has a wealth of information and resources for prospective developers, including a RFQ (Request for Qualifications), demographic information, and much more. Tons of documents are available in downloadable PDF form (some interesting, some pretty banal if you’re not a prospective developer or data nerd).

The goal of any redevelopment of the property is, as stated by the City, as follows:

The Boulevard site is one of few underdeveloped, publicly owned, large urban tracts of land in the Mid-Atlantic. It is near well-established neighborhoods, important community assets like the Virginia Museum of Fine Arts and the Science Museum of Virginia, and sits at the intersection of Interstates 64 and 95. The City of Richmond views the Boulevard site as a prime location for transformative redevelopment, and an opportunity to significantly increase City revenue. The City is seeking a Master Developer to create a first class, high density, urban mixed-use development that meets community needs and acts as a catalyst for surrounding redevelopment.

Richmond has a long history of being a city of unique and distinctive neighborhoods. These neighborhoods are the foundation of strong cultural and social identity. The City’s street grid system and human scale make walking easy and create opportunities for community connections. The Boulevard site can become an important connector of these neighborhoods while becoming a distinctive community of its own.

Surrounded by prominent and mature neighborhoods including the Fan, Northside, Ginter Park, Scott’s Addition, and Downtown, there is a new beginning – a second act of sorts – on the horizon for the City. The Boulevard site is well- poised for economic development that creates synergies between residents, job centers, tourism and retail experiences. There is the potential to use its deep roots in industry, academia, and technology to move into emerging niches within these areas and potentially many more.

As one of few underdeveloped, publicly owned urban tracts of land in the United States, the Boulevard offers an exciting opportunity for a transformative mixed-use development that will support ongoing economic and social development efforts vital to the city’s progress beyond the site. To be successful in these regards, the City desires a master developer which understands the magnitude and value the Boulevard site brings to the larger competitive position for the City and which will collaboratively work toward getting the development, timing, targets, mix, and potential, accurate.

Purposeful and innovative planning is the central vision for the Boulevard site to achieve its highest and best use. Current urban trends call for sustainable development that is inclusive for all to enjoy.

Check it out here.

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Trevor Dickerson is the Editor and Co-Founder of RVAHub.